Members-only The role of use cases in product marketing A use case is a specific situation in which a product or service could potentially be used. Given people buy the same product for different reasons, use cases can vary depending on specific circumstances....
Members-only Product launches at big and small companies [Q&A with Adobe] Mary Sheehan, Senior Product Marketing Manager at Adobe, lifted the lid on the approaches companies adopt when launching a new product, whether they’re big or small....
Members-only Positioning - finding a place for your product Product positioning is the art of identifying and tailoring your product’s benefits to different segments of your target market....
Members-only How to identify a suitable pricing strategy Having conducted competitor intel, and successfully built a business case, you’ve got the thumbs up from stakeholders. But before you can sit back and give your team a whopping high-five, it’s time to address perhaps the most important stage of the whole process: deciding on your pricing strategy....
Members-only Introducing your State of Product Marketing report 2020 Here’s just a snapshot of some of our findings from the State of Product Marketing Report 2020, which it brought to you by the team here at PMA, in partnership with Kompyte....
Members-only Everything you need to know about Go-to-Market strategies Let’s assess your current situation: you’ve had your eureka moment, your killer idea’s smashed through the confines of your mind and landed in the lap of your stakeholders....
Members-only Webinars How to build a market analysis that provides immediate value [OnDemand] Doing a consistent market analysis is pivotal to discovering, capturing, and growing market share. Accelerate your GTM with actionable market signals and immediate feedback on performance to outperform competitors, and surpass your targets....
Members-only Product Marketing Core's gone live and online! The PMA team is always digging deeper for new ways to deliver the best, and nothing but the best for product marketers. Introducing our latest offering: Product Marketing: Core [Live + Online]....
Members-only Go-to-Market 4 strategies for maintaining cross-functional alignment beyond the product launch Establishing a link between marketing, sales, and the product team is hard enough. But for the work you do in that regard to really pay off in the long term, you need to keep those connections current over long periods of time....
Members-only How to test internal assumptions Whether you’re bringing a brand new product to market or tweaking something you’ve already got validating assumptions early, iteratively, and accurately can make or break your success....
Members-only Membership content How to create a differentiated customer experience Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer....
Members-only 24 of the best collaboration tools for product marketers It’s no secret product marketers arguably engage with most departments daily, and that contact can be tough to keep on top of. Here are 24 of the best collaboration tools for PMMs....
Members-only Fractal method: proven GTM strategy There are trees that drop needles that make it impossible for other plants around them to grow. The point isn’t to kill the flora, I’m just fascinated by the idea that we can create conditions that make it possible for things to thrive....
Members-only On-Demand The product marketer’s guide to getting great products to market Tim has led marketing and product marketing teams for 15 years and has a passion for helping companies grow. Currently he leads product marketing at Carbon, a leader in 3D printing technology that enables companies to bring better products to market in less time....
Members-only Content plan creation: intro guide for dummies Content is king, blah blah blah. I honestly feel that content is half of the equation when it comes to product marketing. How you promote your written pieces play a huge role in getting traffic to your website and reaching your audience. But that’s a story for a different day....
Members-only Convince the boss: Go-to-Market Certified Secure the financial support you need from key stakeholders, enrol in our certification course, Go-to-Market Certified, and refine your GTM credentials....
Members-only Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy [eBook] Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....
Members-only Go-to-Market Access everything you need to know to start building more effective go-to-market strategies....
Members-only Go-to-Market | OnDemand So you want to upskill in go-to-market? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Go-to-Market Certified Wanna master the art of Go-to-Market strategies? Now’s your time to shine. We’ve teamed up with G2’s Director of Product Marketing, Yoni Solomon, to deliver the masterclass of all masterclasses....
Members-only Go-to-Market templates From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only Go-to-Market templates | Coda From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only Go-to-Market templates | PDFs From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only GTM live workshops Join workshops with GTM experts to cover every aspect of the Go-to-Market motion. Created for all functions involved for maximum impact....
Members-only Meet the Masters: Go-to-Market with Yoni Solomon Tune into our brand-new podcast series, Meet the Masters, and join host Yoni Solomon, VP of Product Marketing at Gympass to discuss all things go-to-market strategy, how to launch with precision, and much more....
Members-only New product features email template Keep customers up to date with new features added to your product through email - and use this template to do so easily....
Members-only New product features one-pager template Keep your customers and stakeholders up to date with new product features - and use this one-pager template to do so easily....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....