Members-only Competitive Intelligence Competitive differentiation: How to stand out from the competition Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....
Members-only Competitive Enablement Don't bring a go-kart to an F1 race: A roadmap for leveling up your competitive enablement program Competing is tough. One lap you lead, the next you fall behind. How do you systematically beat rivals? This article chronicles Highspot's race up the competitive enablement maturity model. Read to learn how trusted intel and insights empower sales and shape executive strategies....
Members-only Competitive Intelligence Training your teams to be competitive intelligence rockstars Jennifer Roberts, Director of Market Strategy at ServiceTitan shares her top techniques for activating competitive intelligence across an organization and turning your teams into CI power users....
Members-only Positioning & messaging What is product marketing? Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide....
Members-only Competitive Intelligence The best competitive strategy for each stage in the business lifecycle If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....
Members-only eBooks Steps to mastery: First steps in mastering competitive intelligence Want the definitive playbook on the competitive intelligence function? Want tried and true methods, templates, and frameworks you can apply to your role today? Grab your free copy of this eBook and take your competitive intelligence program from chaotic to supersonic....
Members-only Membership content Turn product marketing into a strategic and competitive powerhouse Hi, my name is Sonduren, and today I'm going to talk about competitive intelligence. I'm a very competitive guy, so this is a really exciting topic for me. More than that, it’s very important to your product positioning....
Members-only Competitive Intelligence 5 effective strategies for competitive monitoring In today's fast-paced business world, keeping up with your competitors is crucial for success. This is where competitive monitoring comes in....
Members-only Case studies Expert of the Month, March 2023 | Alex McDonnell Alex McDonnell, a PMA course instructor, won March's Expert of the Month award! Learn his insights and expertise that earned industry recognition....
Members-only Competitive Intelligence Are you more obsessed with your customers or your competitors? What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more....
Members-only Customer & Market Research What are customer needs? 5 steps to meet them Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....
Members-only Reports PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Competitive Intelligence What is Competitive Intelligence in marketing? Crush your next competitive intelligence project....
Members-only Competitive Intelligence Competitive intelligence tips and tools for 2023 As part of our research for the Competitive Intelligence Trends Report 2022, we asked respondents to reveal the following to help product marketers improve their CI programs in 2023: Competitive intelligence tips, and competitive intelligence tools....
Members-only Membership content How to turn personas and content intelligence into developer marketing gold In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....
Members-only 2021 Competitive Intelligence Trends Report We’ve surveyed product marketers plying their trade at a host of awesome companies, and delivered the 2021 Competitive Intelligence Trends Report, the latest addition to our collection of reports....
Members-only Competitive intelligence Competitor analysis is vital for strengthening your go-to-market strategy and driving product innovation. In this handy guide, we demonstrate how to conduct the research and use it to full effect....
Members-only Competitive Intelligence | OnDemand So you want to upskill in competitive intelligence? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Competitive intelligence learning path Continue your professional development with this 5-week CI program....
Members-only Competitive Intelligence Summit, June 2022 Catch up with every session from the Competitive Intelligence Summit and hear from the likes of Adobe, Klue, Slack and Google....
Members-only Competitive Intelligence Trends 2020 Competitive Intelligence Trends 2020 explores the what, why, when, and how of CI, as we lift the lid on how to cut through the noise, leave your rivals in your wake, and claim the PMM perch as your own....
Members-only Competitive Intelligence Trends 2021 survey We're thrilled to announce the sequel to the Competitive Intelligence Trends 2020 is in the pipeline. Complete the survey, offer your insights, and help us deliver a report to remember....
Members-only Competitive Intelligence Trends Report 2022 Understand the competitive landscape, assess your current processes, and unlock insights that’ll help you understand your market rivals in greater detail, with the brand-new Competitive Intelligence Trends Report 2022....
Members-only Competitive Intelligence Trends Survey 2022 Preparation for the Competitive Intelligence Trends Report 2022 is underway. This report will provide you with the essential information that’ll help you refine your existing programs and understand your market rivals in greater detail....
Members-only Have your say on CI Competitor intel is a key component of any product marketer's responsibilities. We know it. You know it. Fancy helping us dive a little deeper? Then have your say in 2020's competitor intel survey....
Members-only Into the Fray - The Competitive Intelligence Podcast Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts who've refined the craft....
Members-only PMA Pulse PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....
Members-only PMA Pulse 2021 PMA Pulse is back for round two - discover this year's best product marketing tools....
Members-only PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....