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Our community in numbers

The world’s largest product marketing community, and we’re still growing…

300k

Unique website visitors each month

1.8m

Social media impressions every month

500k+

Database reach

105k

Opted-in subscribers to our email newsletter

Top industry

Computer Software

PMA Positions Chart PMA Positions Chart

Our awards and achievements

Join leading brands like these who pick PMA to achieve their business goals.

Our media options

Selected filters:

Digital & advertising

Reach our 300,000 strong product marketing community with ease.

Webinars

Host your next webinar with us. It’s your gateway to our highly engaged audience, ensuring hundreds of qualified leads - guaranteed.


We’ll create the landing page, promote to your chosen community and host your webinar

We’ll do all of the work, and you’ll benefit from:
  • One-hour slot with live Q&A
  • 200 engaged, qualified leads. Guaranteed.
  • 6 weeks of pre-webinar promotion
  • Post-webinar exposure on social and our site
  • Recorded versions for on-demand viewing
Add filters for your leads:

Geography Filters

  • USA
  • EMEA
  • APAC
  • & More

Seniority Filters

  • Manager or above
  • Director or above

*Target account list driven & more filters available

Whitepaper / eBook Promotion

You provide the content, we do the rest.


If you’re sitting on a whitepaper or report that’s relevant to marketing leaders (or you’ve got one in the pipeline), partnering with us is the only step you need to ensure the content gets in the hands of marketing leaders.

Our community looks to us daily for their content needs. So much so that we’re comfortable in including guarantees on how many will download your content in our packages.

If at any point you decide you want to swap out any assets, we’ll accommodate this.

We’ll promote your whitepaper, ebook or report to our community. You’ll receive 100, 200 or 300 leads as a guarantee.

Add filters for your leads:

Geography Filters

  • USA
  • EMEA
  • APAC
  • & More

Seniority

  • Manager or above
  • Director or above

*Target account list driven & more filters available

Email Newsletters

  • Product Marketing Alliance - 105,000 opted-in subscribers
  • CMO Alliance - 35,000 opted-in subscribers
  • Revenue Marketing Alliance - 45,000 opted-in subscribers
  • Developer Marketing Alliance - 10,000 opted-in subscribers
  • GTM Alliance - 10,000 opted-in subscribers
  • Customer Marketing Alliance - 27,000 opted-in subscribers
  • Competitive Intelligence Alliance - 27,000 opted-in subscribers
Package:
  • Exclusive partner in your chosen newsletter
  • Your company logo in the header of the newsletter
  • Opportunity to have content included, with a CTA link to your chosen site
  • Your company logo in the footer of the newsletter

LinkedIn Newsletters

  • Product Marketing Alliance - 35,000+ opted-in subscribers
  • CMO Alliance - 3,000 opted-in subscribers
  • Revenue Marketing Alliance - 1,000 opted-in subscribers
  • Developer Marketing Alliance - 700 opted-in subscribers
  • GTM Alliance - 1,300 opted-in subscribers
  • Customer Marketing Alliance - 1,000 opted-in subscribers
  • Competitive Intelligence Alliance - 1,100 opted-in subscribers
Package:
  • Exclusive partner in your chosen newsletter
  • Your company logo in the header of the newsletter
  • Opportunity to have content included, with a CTA link to your chosen site

Podcasts

  • Product Marketing Life Podcast - 3,000+ unique listeners every month
  • CM Convo Podcast - 1,500+ unique listeners every month
Exclusive Partner of Chosen Podcast
  • Opportunity for a leader at your organization to be a guest interviewee on an episode of podcast
  • Content article, summarizing each podcast episode, to be written up and promoted on our platform (thousands of views!)
  • 45 second advert played at the beginning, middle, and end of both podcasts in the month. Exclusive
  • Each episode promoted heavily on social media via video clips
  • Each episode uploaded and promoted on YouTube
  • Podcast included in monthly email newsletter of community (100,000+ subscribers)
Co-host a podcast series
  • We’ll create a 4 part podcast series focused on your chosen topic.
  • You’ll have the opportunity to be the podcast host, and choose guest speakers to join the podcast
  • We’ll source leaders in the space to join the podcast to discuss your topic.
  • Content articles, summarizing each podcast episode, to be written up and promoted on our platform (thousands of views!)
  • 45 second advert played at the beginning, middle, and end of all podcasts in the month. Exclusive.
  • Each episode promoted heavily on social media via video clips
  • Each episode uploaded and promoted on YouTube
  • Podcast included in monthly email newsletter of community (100,000+ subscribers)

Annual Industry Reports

Our annual industry reports offer an in-depth analysis of critical topics, providing you with a unique opportunity to sponsor, align your brand with authoritative insights, and gain the following benefits:

Thought leadership:

Position your brand at the forefront of industry discussions and thought leadership. By sponsoring an annual industry report, you become synonymous with the industry’s most comprehensive insights.

Brand visibility:

Our reports garner significant attention from industry professionals and enthusiasts. This increased visibility translates into broader brand recognition and credibility.

Targeted audience Engagement:

Reach a precisely targeted audience of marketing professionals who actively seek information and insights, resulting in quality lead generation and enhanced brand engagement.

Reports we offer:
  • CMO Insights Report, January
  • State of Market Research Report, March
  • State of Product Marketing Report, May
  • State of GTM Report, May
  • State of Marketing Report, August
  • Marketing Salary Report, October
  • Product Marketing Salary Report, December

Playbooks & Ebooks

Work with us to create the ultimate playbook for leaders to implement in their organization with their teams.

You choose the topic, and we’ll speak with experts in that area, to create a comprehensive guide that leaders can use as a best practice guide of how they should be running their processes internally.

Available topics include (but aren’t limited to):
  • Win Loss
  • AI for Marketers
  • Product Demos
  • Customer-led Growth
  • Email Marketing
  • Content Marketing
  • Positioning & Messaging
  • Storytelling
Exclusive Partner
  • Branded as the exclusive Co-host partner of the playbook on the front page of the playbook and all promotions.
  • Join an episode of our podcast to talk about the findings of the playbook (1,000+ listens).
  • Be a featured speaker at a virtual event to talk about the findings of the playbook (10,000+ impressions on page and 100’s of session viewers).
  • Clips of podcast episode and virtual event session promoted heavily on social.
  • Insights & quotes from your CEO and/or clients within the report.
  • Prominent featuring in all promotions of the playbook, including in monthly newsletters (all subscribers), on LinkedIn, Slack, In-Person Summits, and more (100,000+ impressions).
  • Bio of your company in the playbook

Education Hubs

Align your brand, thought leadership and message with our trusted content on a hot topic shaping the future of the industry. Join and lead the conversation with warm prospects who are actively interested in finding out more about your chosen topic aligned with your solutions.

  • Exclusive. No other partners. “It’s just the two of us”
  • Thought Leadership. Don’t just align yourself with our content, include your own. Include articles, webinars, presentations, eBooks in our Vantage hub to ensure your message is heard by the leaders in the space.
  • Branding. Exclusively ‘brought to you by’ in the header, in addition to native, conversational & display ads strategically placed throughout the hub.
  • Lead Generation. Guaranteed. Opt-in contact information of product leaders who engage with the content and are interested in your topic.
  • Trust. Align yourself with the leading communities for marketing leaders, as the foremost experts on your chosen subject.
Examples:

Benefits
  • Exclusive branding in the header of the Vantage hub.
  • Native, conversational and display ads throughout the hub, strategically placed for maximum impact.
  • Include up to 5 pieces of content at one time on the hub with the opportunity to change the content bi-weekly.
  • Guaranteed contact information of executives who engage with the hub.
  • Promotion of the hub, your partnership and your content, through the partnership period in our newsletter (100,000 subscribers), Slack (10,000 members), social (reach of 100,000+) and more.
Guaranteed leads
  • 3 month commitment - 300 guaranteed leads.
  • 6 month commitment - 600 guaranteed leads.
  • 12 month commitment - 1,200 guaranteed leads.

*Announcement of year-long partnership of the hub to 150,000+ community on social, Slack, newsletter & more.

Advertising

With over 300,000 unique website visitors every single month, there’s no better place to position your brand than on our community website.

What we offer:
  • Web Display - Tens of thousands of impressions every single month.
  • Topic Targeted Web Display - Targeted in content that aligns with your offerings. Topics include Win-Loss, Product Demos, Positioning, Messaging, Narrative Design, Competitive Intelligence and more.
  • Banners

Content Spotlight

You provide the words, we provide the exposure.



Creating great content is one half of the battle, getting it in front of the right audience is the other – our content spotlight packages clear that final hurdle for you

Standard sponsorship
  • Publish article to your chosen Marketing Alliance community website.
  • Our sites receive hundreds of thousands of unique visitors every month.
Amplified sponsorship
  • Publish article to your chosen Marketing Alliance community website.
  • Our sites receive hundreds of thousands of unique visitors every month.
  • 1 x LinkedIn post off our public account.
  • 2 x tweets from our main Twitter account.
  • 1 x post from our main Facebook account.
  • 1 x post in our #freshcontent Slack channel.

*100,000+ unique users across our websites every single month.

Social & influencer advertising

Reach our 300,000 strong product marketing community with ease.

Influencer Posts

With a respected brand, and over 1.8million social impressions every single month, there’s no better place to endorse & amplify your brand than our networks.


Choose your channel
Competitive Intelligence Alliance

*3,000 active followers (+ wider engagement reach)

Chief Marketing Officer Alliance

*19,000 active followers (+ wider engagement reach)

Developer Marketing Alliance

*3,000 active followers (+ wider engagement reach)

Product Marketing Alliance

* 106,000 active followers (+ wider engagement reach)

Marketing Alliance

* 4,000 active followers (+ wider engagement reach)

Richard King

* 78,000 active followers (+ wider engagement reach)

LinkedIn Newsletters

  • Product Marketing Alliance - 35,000+ opted-in subscribers
  • CMO Alliance - 3,000 opted-in subscribers
  • Revenue Marketing Alliance - 1,000 opted-in subscribers
  • Developer Marketing Alliance - 700 opted-in subscribers
  • GTM Alliance - 1,300 opted-in subscribers
  • Customer Marketing Alliance - 1,000 opted-in subscribers
  • Competitive Intelligence Alliance - 1,100 opted-in subscribers
Package:
  • Exclusive partner in your chosen newsletter
  • Your company logo in the header of the newsletter
  • Opportunity to have content included, with a CTA link to your chosen site

Dinners & meetings

Connect directly with the most senior executives in the industry and your ICP.

Leadership Dinner Series

Host a carefully curated group of marketing leaders for an evening of good food, drink and conversation.


Partnership is exclusive, and every single person in attendance will be a director, VP or C-Suite in marketing from a 50+ employee organization.

  • F&B included. 3 course meal in a private dining room at a prestigious restaurant (approx $250 per head spend).
  • Exclusive host. No other vendors in attendance.
  • 3 staff passes. To the dinner.
  • Present to delegates. Opportunity to present your offerings to the full group (10 mins)
  • Exclusive branding. On-site and in promotions for the dinner.


Choose your option

  • 10-14 director level / above execs
  • 15-19 director level / above execs
  • 20-24 director level / above execs
Choose your locations
  • January: Austin
  • February: Austin, San Francisco
  • March: New York, Paris, Toronto
  • April: Boston, Denver, San Jose
  • May: Amsterdam, Berlin, Los Angeles
  • June: Atlanta, San Francisco, Seattle
  • July: New York
  • September: San Francisco
  • October: Berlin, Boston, Sydney
  • November: Austin, Seattle, Singapore
  • December: Toronto

*Additional cities and dates available upon request

PMA Meetings

Customers buy when they have a need. Not when you want to sell to them.


Meet your ICP for a sales conversation when they’re actively in the market for your solution.


With PMA Meetings:

  • Meeting irrelevant people
  • Meeting executives who aren’t ready to buy
  • Meeting available in just one format
  • Chasing up prospects who don’t respond or show up
  • Every meeting to match your ICP
  • Every meeting with someone interested in your solution
  • In person or virtual
  • Concierge service to arrange the logistics
Face to face time with your ICP.

Every single executive you meet with will match a pre-agreed ICP, to ensure every single meeting is relevant for you.

Pre-Qualified

Meet with pre-qualified executives who are actively interested in solving the challenge you help solve.

In Person or Virtual

Have the meetings face to face at one of our events*, or virtually via Zoom.

We do all the work.

Your PMA Meetings concierge will cover all the logistical arrangements. You just need to turn up.

Choose your option:
  • 10 meetings guaranteed
  • 25 meetings guaranteed
  • 50 meetings guaranteed

In-person Summits

Join our Product Marketing World Series and meet thousands of PMMs in person.

Headline partner

Exclusive. We only accommodate one headline partner per in-person event.

Inclusions at the event
  • Exclusive headline branding
  • Prime-time keynote presentation to full summit audience (30 mins, morning, day 1)
  • Position on a panel discussion on a topic related to your offering (40 mins, full audience)
  • Breakout workshop or roundtable session, with targeted invites (40 mins)
  • Prime-positioned exhibitor space (8ft x 8ft)
  • Seat drop of a promotional item onto every seat in the session room
Inclusions before and after the event
  • Exclusive headline partner promotion and branding on website
  • Pre-event interview with speaker, written up in an article and promoted on social and to community
  • Your keynote or panel session to be written up and promoted to the community as thought lead insight
  • Summit contact list shared post event
Passes
  • 7 staff passes to the summit (including your speakers)
  • 4 client passes to the summit
  • 30% discount for additional passes to clients, prospects and your network
Inclusions at the event
  • Platinum level branding
  • Keynote presentation to full summit audience (30 mins, day 1)
  • Breakout Workshop or Roundtable Session, with targeted invites (60 mins)
  • Prime-positioned exhibitor space (8ft x 8ft)
  • Seat drop of a promotional item onto every seat in the session room
Inclusions before and after the event
  • Platinum partner promotions and branding on website
  • Pre-event interview with speaker, written up in an article and promoted on social and to community
  • Summit contact list shared post event*
Passes
  • 4 staff passes to the summit (including your speakers)
  • 4 client passes to the summit
  • 30% discount for additional passes to clients, prospects and your network
Inclusions at the event
  • Gold level branding
  • Keynote presentation to full summit audience (30 mins)
  • Prime-positioned exhibitor space (8ft x 8ft)
Inclusions before and after the event
  • Gold partner promotions and branding on website
  • Summit contact list shared post event*
Passes
  • 3 staff passes to the summit (including your speakers)
  • 2 client passes to the summit
  • 20% discount for additional passes to clients, prospects and your network
Inclusions at the event
  • Breakout Workshop or Roundtable Session, with targeted invites (60 mins)
  • Exhibitor space (8ft x 8ft)
Inclusions before and after the event
  • Promotions and branding on website
  • Summit contact list shared post event*
Passes
  • 3 staff passes to the summit (including your speakers)
  • 2 client passes to the summit
  • 20% discount for additional passes to clients, prospects and your network

Coffee or Smoothie Bar

Host an engaged, targeted audience.

Inclusions at the event
  • Coffee or smoothie cart in the exhibitor area, full two days
  • Trained staff to make & serve coffees or smoothies
  • Cart and cups in your branding.
Inclusions before and after the event
  • Promotions and branding on website
  • Summit contact list shared post event*
Passes
  • 2 staff passes
  • 2 client passes
  • 20% discount for additional passes to clients, prospects and your network

Exhibitor partner

Have them come to you.

Inclusions at the event
  • Exhibitor space
Inclusions before and after the event
  • Promotions and branding on website
  • Summit contact list shared post event*
Passes
  • 2 staff passes
  • 20% discount for additional passes to clients, prospects and your network

Partnership Adds Ons

Partnership opportunity

Inclusions

1-2-1 Meetings

  • Hold 10 pre arranged 1-2-1 meetings with summit attendees at booth space
  • RSVP’s & introductions secured pre event

Chairperson exclusive

  • 1 x chairperson summit pass to the summit
  • Be the centrepiece of the summit, acting as MC & moderator
  • 5 minute introduction speech, speaker intro’s & Q&A hosting

Happy Hour exclusive

  • 5 minute introduction speech pre-happy hour
  • 1 x bar/service station located in close proximity to exhibition booth space
  • Happy hour branding on summit website
  • Investment
  • Additional hour branding during the networking drinks

Attendee badge branding exclusive

  • Company logo displayed on all badge lanyards. Cost of customized lanyards included

Attendee list

  • Post event attendee contact list*

Seat Drop

  • Seat drop of one promotional item throughout session room

Private Lunch & Dinner exclusive

  • Have a seat at the table with a focused group of prospects
  • Targeted invitations and RSVP’s secured pre-summit

Coffee or Smoothie Bar exclusive

  • Branded completely for your company, with branded cups & napkins.

Custom activations

  • Welcome parties, margarita stands, additional branding opportunities & more.

*Contact details of event attendees who have not opted-out of having their contact details shared with the Partner.

exclusive Exclusive: only one available per in-person summit.

Virtual Summits

Thousands of PMMs tune in for each of our virtual events. Get your message across to them.

Headline partner

Exclusive. We only accommodate one headline partner per in-person event.


Inclusions at the event
  • Keynote presentation in front of the full audience (30 mins)
  • Host an interactive roundtable or workshop session with a targeted group of attendees, via Zoom (45 mins)
  • Open with a 5 minute video introduction to kick off the day
  • A 30 second video advert played a minimum of 3 times
Inclusions before and after the event
  • Exclusive headline branding on the event website
  • Contact information from all summit attendees - minimum 500
  • Sponsor of our post event report, including branding & thought leadership insight in the report, and the contact information of 50 product leaders who download the report
  • Pre-event Q&A with your speaker written up and promoted on social media to our community
  • Company & speaker profiles on the event website

Gold partner

Our most popular package.


Inclusions at the event
  • Keynote Presentation in front of the full audience (30 mins)
  • A 30 second video advert played a minimum of 3 times
Inclusions before and after the event
  • Contact information of 200 attendees from the event. Leads will predominantly be attendees who specifically sign up for your session
  • Pre-event Q&A with your speaker written up and promoted on social to our community.
  • Company & speaker profiles on the event website.