Product marketing eBooks

Product Marketing

Wanna get your teeth stuck into a good old fashioned eBook? Your wish is our command.

P.s. Don't forget to keep checking back in, we'll be adding to the list every quarter. 👊

An intro to product marketing OKRs | Product Marketing Alliance
We love equipping product marketers with wicked resources to take them to the top of the tree - and beyond. But what’s the point of exhausting yourself and your team, if you don’t know how to track your success?
What are personas? [eBook] | Product Marketing Alliance
Launching a new product or feature? You’ll need personas for that. Revisiting a battle card? You’ll want personas to help shape that too. Building a product demo? Personas, personas, personas!


Got a taste for the long form stuff? Then we've got plenty more to keep you going in our resources hub. From the State of Product Marketing report to the Product Marketing Salary Survey, there's lots to keep you busy.