Product Marketing Tools of Choice

Templates & Frameworks

The Product Marketing Tools of Choice report has been put together for product marketers, by product marketers, with the goal of enabling everyone in the industry to carry out their role as best they can with trusted tools.

Product Marketing Tech Stack - Product Marketing Tools of Choice report | Product Hunt Embed

In it, you’ll find:

  • 203 tools that come personally recommended by PMAers
  • 15 segments, including competitive intel, sales enablement, messaging and onboarding
  • Endorsements for lots of the tools listed
  • Where applicable, a breakdown of costs.

We asked more than 600 industry specialists what their three favourite product marketing tools were and people from big-name brands like Google, HubSpot, Microsoft and more got back to us:

Product Marketing Tech Stack - Product Marketing Tools of Choice report | Product Hunt Embed


Why did we create this ultimate, product marketing tech stack directory?

  • To help product marketers choose future tools with confidence. With so many options out there it can be hard to understand which ones actually deliver and so hopefully, knowing others have successfully tried and tested these 200+ tools will bring a degree of certainty into your decision-making process.

  • Some tools try to be a catch-all for various fields and while many do it well, there’s a good portion that don’t. Because our list was created with input from only product marketers, you can be sure everything in it is fit for the role.

  • Going back to the whole choice thing, sifting through pages upon pages of search results for the same tool can be tiring. So, we did the hard bit for you to shave invaluable time off your research process.

  • Where applicable, we’ve provided a detailed breakdown of costs to a) save you toggling between tabs and b) enable an instant affordability check.

Got a suggestion?


This list certainly isn’t set in stone forevermore and we’ll be periodically re-evaluating it to keep things fresh. So, if you’re using something that’s not on this list you think others just need to know about or if a new contender enters the market next year, let us know and we’ll make a note for our next revision.

Product Marketing Tech Stack - Product Marketing Tools of Choice report | Product Hunt Embed