Members-only Product Marketing Strategy Identifying product differentiators using the MUD framework + template The MUD framework is a strategic model that helps organizations evaluate and identify their product differentiators to gain a competitive edge in the market. It comprises: Meaningfulness, uniqueness, and defensibility....
Members-only Templates & Frameworks 4 essential product marketing templates for successful product launches This guide has been created to give you a taste of our flagship course with four templates to aid with some of your most important product marketing duties....
Members-only Articles What is a case study in marketing? A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....
Members-only eBooks 5 essential day-to-day templates for successful product marketers This guide has been created to give you five templates for some of the most common and important product marketing strategies....
Members-only Metrics & OKRs Analysis: the bedrock of product marketing Analysis can give you the answers to the essential questions nipping away at the back of your mind, allowing you to not only beat the competition but also connect with your customers on a much deeper level....
Members-only Convince the boss: Go-to-Market Certified It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource to allay your fears and do the hard work for you. Copy and paste this email (or download this doc), fill in the gaps, and send it to your boss....
Members-only How to build a business case In this article, we’ll be sharing our tips on how to confidently build a business case that gets heard....
Members-only Convince the boss: Storytelling Certified It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource to allay your fears and do the hard work for you. Copy and paste this email (or download this doc), fill in the gaps, and send it to your boss....
Members-only Templates & Frameworks Your Insider Membership plan Today marks the release of our freemium membership plan. Inside, you’ll find templates, frameworks, exclusive content, OnDemand presentations, and reports from the likes of Adobe, Google, IBM, LinkedIn, and Amazon......
Members-only Personas It's here! You can now get officially Persona Certified To help you boost your credentials, we’ve popped open our PMM pantry, and cooked up a red-hot Persona Certified course, featuring 8 modules, 57 exam questions, 11 templates, snd much more....
Members-only Product marketing questions week #75 PMM predictions for 2021 were among the offerings we brought your way last year. But before we set the ball rolling for this year, let’s see what the Slack community brought to the table as 2020 finally drew to a close....
Members-only Go-to-Market Your new product launch checklist As part of any product launch, certain things are indispensable as you and your team strive for success: customer development, positioning and messaging, internal communication, effective planning, great content, and awesome team morale....
Members-only Personas 4 great buyer persona examples and one excellent free template A good persona contains valuable insights into your buyers that will help guide product development, improve marketing strategies, and inform better content. But what makes a great buyer persona?...
Members-only Product marketing - the secret ingredients Product Marketing comes in different flavors. I like to think of it as a culinary experience — the same ingredients with a few secret spices can change the flavor and taste. But what are the secret ingredients in product marketing to drive product and solution adoption and industry growth?...
Members-only Templates & Frameworks The 4 Ps of marketing and the marketing mix The 4 P’s of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: but is it still relevant in the digital age?...
Members-only 30-60-90 day template Your first 3 months are crucial. Make a positive impression on the C-suite, master your core responsibilities, impress and inspire your new team, all with this handy template....
Members-only 5 essential day-to-day templates for successful product marketers This guide has been created to give you five templates for some of the most common and important product marketing strategies....
Members-only B2B persona questions Discover questions you need to ask your B2B target market to streamline your personas....
Members-only B2B segment profile interview questions Discover questions you should be asking your B2B market segments to totally revolutionize your product marketing strategy....
Members-only B2B user persona template On the hunt for the perfect B2B user persona template? Don't worry, we've got you. Download this free one on us. Helping out PMM's is what we're famous for here at PMA....
Members-only Business case template So you've found your market, you're sure of your position, all you need now is *whomp, whomp*… buy in. 😬 Where do you start when you're writing the most important document you’ll ever have to write for key stakeholders? A PMA template, of course!...
Members-only CAB strategy one-pager template Optimize your Customer Advisory Boards with this CAB strategy one-pager template....
Members-only Competitive positioning reference template Support your fellow marketers with product launches, content campaigns, SEO strategy, and more with this competitive positioning reference template....
Members-only Convince the boss: Cross-Functional Collaboration Certified Interested in our Cross-Functional Collaboration Certified course, but unsure how to approach key stakeholders to request that all-important funding? Sit back, relax - with this super handy template, you'll be learning the fundamentals of kick-ass collaboration in no time....
Members-only Convince the boss: Customer Advisory Boards Certified Wanna get Customer Advisory Boards certified, but need a helping hand convincing the ones controlling the purse strings to shell out? Check out our handy resource we've popped together to help you get the financial backing you need to get certified....
Members-only Convince the boss: Go-to-Market Certified Secure the financial support you need from key stakeholders, enrol in our certification course, Go-to-Market Certified, and refine your GTM credentials....
Members-only Convince the boss: Metrics Certified Secure the financial support you need from key stakeholders, register for our Metrics Certified course, and turn key metrics into growth....
Members-only Convince the boss: Segmentation Certified It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource to allay your fears and do the hard work for you. Copy and paste this email (or download this doc), fill in the gaps, and send it to your boss....
Members-only Convince the boss: Transitioning to Product Marketing Fundamentals Interested in Transitioning Into Product Marketing Fundamentals, but unsure how to ask your boss to open their wallet? We've just the ticket, in the form of our convince the boss template....
Members-only Customer & market research Customer and market research is fundamental in helping product marketers gain an invaluable understanding of the sphere in which they’re operating, the people they’re targeting, whilst also gaining essential feedback to improve their product or service....