The Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.

Our mission is to elevate the product marketing role, identify best practices for successful outcomes, clarify the operations for the product marketing function, and develop criteria for product marketing roles within successful organizations.

Some of our members include product marketing people from:

To succeed in our mission we need to source content from our community members, ambassadors and industry practitioners on topics and themes that matter most to PMMs.

This is your opportunity to share your expertise with actionable and structured content to help other product marketing people develop insight into the PMM role and learn from your experiences.

1. How do I Contribute to the Product Marketing Alliance?

Choose a topic from our “Request for Knowledge” google sheet

or if you think there is something missing “submit a new subject

Popular topics include:
- Messaging & Positioning
- Go to Market Strategy
- Competitive Intelligence
- Customer & Market Research
- Sales Enablement
- Pricing
- Leading Product Marketing teams
- KPIs
- Tech Stacks
- Product-Led Growth

We will get in touch as soon as the subject is approved!

2. Details for Content Submission

Check out our “Contributor Style Guide” for what makes a great PMA contribution.

Keep the length of your article between 500–2,500 words. Include a short bio and headshot along with your content.

Feel free to use our “Submission Templateand If you need a “Contributor prompt for your subject just let us know.

To get a sense of PMAs content, here is a recent article we rate highly:

The Power & Impact of Good Product Marketing


Syndicate your existing content

Contributors can now republish their content on Product Marketing Alliance even if it's already been posted on a blog or on another site like medium by using custom canonical links that points to the original published version.

3. Where to Submit the Post

Submit your content here

Or send me a message on slack.

We will publish contributions at the first available opportunity and authors will be given at least 48 hours notice that a post will be made live.

Now for the boring stuff

Image Policy
We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow Product Marketing Alliance to post this image with proper credit to you and/or the creator.

Link Policy
Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citation or link to the source material.

Syndication Policy
We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or in portions for promotional purposes, including in social media, other blogs, or newsletters. Product Marketing Alliance may choose to cross-post to Medium, LinkedIn, or other blogging services.