Resources

Product Marketing

2021 reports

The Art of Conversation

The Art of Conversation
A report built in partnership with Gong and Chorus.ai, exploring how revenue intelligence and conversation intelligence are shaping the future of product marketing.

2021 State of Product Marketing Report

State of Product Marketing 2021
The State of Product Marketing Report is back in 2021 for its third year and just like we promised, it’s a real page-turning eye-opener.

State of Product Marketing Leadership 2021

The State of Product Marketing Leadership 2021 | PMA
Welcome to the inaugural State of Product Marketing Leadership report, where wetake a deep-dive into all things senior PMM. From the strategic and teammanagement elements of the senior product marketing role, to career progression,organizational structure, PMM hires, and tying product marketing e…

2020 reports

Top 100 Product Marketing Influencers

2020’s Top 100 Product Marketing Influencers
Last year, our continued quest to place product marketers on a pedestal yielded the Top 50 Product Marketing Influencers report. We’ve doubled the number of influencers on our list - that’s right, 100 product marketing influencers from all walks of product marketing life in one place.

Sales Enablement Landscape Vol.1

Sales Enablement Landscape Vol. 1 | Product Marketing Alliance
We decided to dig a little deeper into the world of sales enablement, surveying 400+ product marketers in all stages of their career, all over the world to bring you this...The Sales Enablement Landscape Vol. 1.

State of Product Marketing Report 2020

State of Product Marketing 2020 | Product Marketing Alliance
The State of Product Marketing Report 2020 has landed, with the follow-up to the 2019 write-up offering an even bigger and better insight into the product marketing industry.

Competitive Intelligence Trends 2020

Competitive Intelligence Trends 2020 | Product Marketing Alliance
Competitive Intelligence Trends 2020 explores the what, why, when, and how of CI, as we lift the lid on how to cut through the noise, leave your rivals in your wake, and claim the PMM perch as your own.

Product Marketing Salary Survey 2020

2020 Product Marketing Salary Survey | Product Marketing Alliance
Over 3,000 PMMs contributed to our salary survey this year helping us create the most comprehensive, detailed and informative repository of information on PMM salaries you’re going to find anywhere.

2019 reports

Product Marketing Salary Survey Results 2019

Product Marketing Salary Survey
From America to Australia, Brazil to Belarus, Spain to Singapore, we spoke to more than 1,600 product marketers to represent the industry’s salaries.


Product Marketing Perceptions among the C-suite

Product marketing perceptions among the C-suite
Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite.


Product Marketing Tools of Choice Report

Product Marketing Tools of Choice
The Product Marketing Tools of Choice report has been put together for product marketers, by product marketers, with the goal of enabling everyone in the industry to carry out their role as best they can with trusted tools.

Top 50 Product Marketing Influencers

Top 50 Product Marketing Influencers
Whittling it down to just 50 was tough, but here are 2019’s most influential product marketers as voted by PMA. Thanks to them (and you), the role’s evolving. At pace.