Members-only Metrics & OKRs 12 essential product adoption metrics to track in 2024 A higher product adoption equals a larger user base. Find out if your product fits perfectly to your customer needs with the top product adoption metrics....
Members-only Membership content Merely tactical to deliberately strategic Learn why focusing on strategy over tactics is crucial for success, with insights from Jim Payne, Director of Product Marketing at Dialpad. Discover how to shift from tactical tasks to strategic impact and uncover the metrics you need to focus on....
Members-only Metrics & OKRs Email marketing mastery: Unlocking success with OKRs and metrics Maximize your business growth with effective email marketing strategies. Learn how to set and track impactful OKRs in this comprehensive guide, complete with practical examples and key metrics....
Members-only Metrics & OKRs Focusing on the One Metric That Matters: A guide for product marketers Let's be honest – as product marketers, we're drowning in data. Every click, view, and interaction is quantified, creating a sea of data that we must navigate. Amidst this data deluge, a beacon of clarity emerges: the One Metric That Matters....
Members-only Metrics & OKRs How to simplify product measurement with a North Star Metric Marketers are taught to measure everything. But in a world where we have data from all angles, selecting the right performance indicators is key....
Members-only Metrics & OKRs How to showcase the ROI of product marketing Discover how to convey the value and ROI of product marketing to gain support and buy-in from key stakeholders throughout your company....
Members-only Metrics & OKRs Bolster the value of product marketing by leaning into these key insights Momentive's VP of Product Marketing lifts the lid on how product marketers can use meaningful metrics to demonstrate their impact on specific business results....
Members-only Metrics & OKRs How marketers can leverage Net Promoter Score (NPS) Leveraging NPS helps you (A) get closer to customers (B) benchmark your business against the competition and (C) understand how your products are perceived - including deficiencies in the current setup....
Members-only Membership content Propelling growth: Leveraging product marketing as a strategic function to achieve target OKRs In this article, we'll be diving into the realm of product marketing, examining its strategic functions, and exploring how we can leverage it to achieve OKRs....
Members-only Metrics & OKRs Total addressable market (TAM): Why it's important, and how to calculate it In this blog post, I’ll guide you through the importance of total addressable market (TAM) analysis in product marketing within the healthcare software realm....
Members-only Metrics & OKRs Product launch metrics you and your team can't ignore As product marketers, it’s our responsibility to bring together cross-functional teams and ensure that everyone is aligned on key metrics and goals. Without clear metrics and goals, it can be difficult to determine the success of a product launch....
Members-only Metrics & OKRs What are OKRs in product marketing? OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more....
Members-only Membership content Data-driven storytelling that actually resonates Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....
Members-only Leadership Expert advice for inspiring an underachieving product marketing team (and why it happens) The reality of working with a team is that sometimes, despite everyone's best efforts, product marketing goals may not be achieved. This can be a daunting and disheartening experience, as when we fail to reach goals, it can seriously affect the whole organization....
Members-only Survey State of Product Marketing Metrics 2023 survey Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....
Members-only An intro to product marketing OKRs We love equipping product marketers with wicked resources to take them to the top of the tree - and beyond. But what’s the point of exhausting yourself and your team, if you don’t know how to track your success?...
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Metric & OKRs learning path Continue your professional development with this 5-week metrics program....
Members-only Metrics & OKRs | OnDemand So you want to upskill in metrics & OKRs? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only PMM metrics that matter Whether you’re just tracking a launch, working with a longer sales cycle, or managing up-sell and cross-sell, measurement can be daunting....
Members-only Product marketing eBooks Wanna get your teeth stuck into a good old fashioned eBook? Your wish is our command. P.s. Don't forget to keep checking back in, we'll be adding to the list every quarter....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only State of Product Marketing Metrics 2023 survey Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....
Members-only Week 1: An into to OKRs First, let's take a look into what OKRs are with this eBook, covering all bases, Go-to-Market, sales enablement, lead/demand-gen, product adoption & more, and answering key questions like......
Members-only Week 2: Picking the metrics that matter Learn from leading product marketers at orgs like Adobe and Boomi on how they adopted and implemented the OKRs that really matter + why they're so important....
Members-only Week 3: Connecting OKRs to strategy From the data your CEO *really* cares about to OKR dashboards that deliver business-wide buy-in, here's how to connect OKRs to organizational strategies....
Members-only Week 4: Competitive intelligence metrics From why they're important and common pitfalls, to program pillars and KPIs used, we explore the ins + outs of creating a competitive program with KPIs....
Members-only Week 5: Sales enablement metrics We dive deep into the metrics you need to be implementing to measure your sellers and sales enablement success, and align performance + expectations....