PMM metrics that matter

Metrics & OKRs

"Industry experts often describe measurement as an integral part of product marketing, yet many of us struggle with presenting metrics in a way that will actually impact the business. Whether you’re just tracking a launch, working with a longer sales cycle, or managing up-sell and cross-sell, measurement can be daunting. This presentation will cover tactics of how to get the metrics that will move your business forward - and impress your product manager, a client, or the CEO."

In this presentation, Adobe's Senior Product Marketing Manager, Mary Sheehan, covers:

  • An overview of some of the top metrics that matter (and those that don't),
  • Metrics that matter to different stakeholders,
  • The importance of pilots, and
  • Examples of how to use metrics to move your business (note: there's no silver bullet!).

Sit back, enjoy, and if you want a whole load more like this, head over to our membership portal.