Members-only Customer & Market Research How to get better ROI on content marketing surveys Unlock frameworks on using content marketing survey data to demonstrate your product's value....
Members-only Customer & Market Research 5 reasons why businesses should not ignore customer feedback Product managers are often extremely invested in their creations, making them resistant to feedback. Their defensiveness is easy to understand since the finished...
Members-only Customer & Market Research The five steps of the consumer buying process: Explained The decision-making process works in tandem with consumer behavior, but what is consumer behavior, and more importantly, why is it applicable to businesses, as well as the consumer?...
Members-only Membership content Flirting with feedback: A product marketing manager’s dilemma Making sense of customer feedback is tough. Emotions, market dynamics, history, and more muddle the insights. Get a proven five-step model to understand products, customers, markets, and competitors so you can parse feedback effectively to drive innovation....
Members-only Customer Marketing How to build a high-impact voice of the customer strategy Get ready to learn all about the voice of the customer, why you should own it, and six steps to build your very own voice of the customer strategy today....
Members-only Customer & Market Research What is a customer advisory board? Benefits & best practices Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight....
Members-only Pricing How to build a winning API monetization strategy Simply putting your APIs out there isn't enough to guarantee revenue. In this article, we'll walk through the essential steps for building a winning API monetization plan, from conducting market research to optimizing pricing models based on user data. Let's get started!...
Members-only product launch How to drive effective B2C product launches with CRM insights Imagine having a map that highlights your customer's every preference, interaction, purchase, and even complaint. That's what you get when you analyze the customer data collected by your CRM platform. Let me guide you through how to leverage these CRM insights for a successful product launch....
Members-only UX Six common mistakes that alienate customers - and how to do better The term "customer-centric" gets thrown around a lot, but something isn't clicking because most companies aren't implementing it – and, worse, they're alienating their customers. So, let’s dive into the six all-too-common mistakes that alienate customers – and see how you can do better....
Members-only Membership content How to drive more impactful GTM strategies with market and customer insights Join me as I share my insights on how to drive more impactful go-to-market strategies with market and customer insights. Here’s what we’ll cover: - What makes a strong go-to-market strategy - Four ways market and customer insights can inform your strategy and execution - How to get started today...
Members-only Customer & Market Research How to create a localization strategy for your business Customers trust and build loyalty with a business that they can identify with. They want to be spoken to in a language they understand. You can only achieve this with the right localization strategy. So, how do you go about it? Here are some tips to help you build one....
Members-only Personas How is buyer behavior changing? Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up....
Members-only Positioning & messaging What is product marketing? Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide....
Members-only Customer Marketing The right way to implement customer listening Bree Bunzel guides us through the importance of customer listening, and how to optimize your customer advisory boards for success....
Members-only Customer & Market Research What is market segmentation? Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs...
Members-only Customer & market research Customer and market research is fundamental in helping product marketers gain an invaluable understanding of the sphere in which they’re operating, the people they’re targeting, whilst also gaining essential feedback to improve their product or service....
Members-only Customer & Market Research | OnDemand If only you could find a goldmine of learnings on customer & market research for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Customer Advisory Board Certified Customer Advisory Boards are an essential component in shaping the strategic direction of your product - and company. They’re used by some of the world’s best-known organizations for a reason....
Members-only Discovery templates From customer feedback and win-loss interview question master lists to business case templates, our discovery templates hub has everything any product marketer needs....
Members-only Discovery templates | PDFs From customer feedback and win-loss interview question master lists to business case templates, our discovery templates hub has everything any product marketer needs....
Members-only Enjoy your free exclusive segmentation video Enjoy an exclusive look at segmentation course leader Tamara Grominsky’s talk ‘Turbocharge your growth with segmentation’ ahead of the masterclass launch....
Members-only PMA Pulse PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....
Members-only PMA Pulse 2021 PMA Pulse is back for round two - discover this year's best product marketing tools....
Members-only PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only State of Market Research 2023 survey Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....
Members-only State of Market Research Report Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....
Members-only The Market Research Playbook We've partnered with Semrush to show you how the right marketing tools can help you overcome the common barriers to effective market research....
Members-only Your exclusive Customer Advisory Boards video Enjoy an exclusive look at product marketing leader Bree Bunzel at a PMA Summit ahead of the launch of her Customer Advisory Boards course....