GTM live workshops
These live workshops aim to provide critical learning at the point of need for all functions involved in the GTM motion and explore each “stage” of the process to uncover best practices, resources, and strategies to propel an organization’s GTM approach.
Each week, join an expert to dive into different stages of the GTM process through live two-hour sessions where you can engage with your instructor and peers while designing and implementing your own strategy.
Join one or as many sessions as you like. Which will you choose?
The workshops take place at 11am ET.
Revisit past sessions and resources
Missed a live session? Don't worry. You can access recordings of each session as well as all of the resources that go with them.
2024 calendar.
Sprint 1: GTM motion and foundation
Market research and the ICP
January 10, 2024
with Div Manickam
Join us for an interactive workshop where you’ll learn how to identify what problems your product will solve (and what NOT to solve) and use market research to validate these decisions. Uncover the secrets of building a robust Ideal Customer Profile, serving as the foundation for your Go-to-Market strategies.
Competitive Intelligence
January 17, 2024
with Alex McDonnell
Discover the power of competitive intelligence with this workshop, and learn how to construct a sustainable CI program that will set you apart from the competition.
Go-to-market stages
January 24, 2024
with Collette Johson
Join us for an immersive workshop where you'll gain a comprehensive understanding of each stage of a GTM Motion. Delve into the pivotal question of whether to build or buy and explore the strategic considerations that'll help streamline processes for seamless execution.
Roles and responsibilities
January 31, 2024
with Clare Holmes
Finding the right people to support your org through each step of the GTM motion is critical and this tailored workshop will focus on the key traits and responsibilities of a robust GTM team.
Sprint 2: GTM alignment
Cross-functional alignment
February 7, 2024
with Hope Chauland
This comprehensive workshop will provide you with the skills and strategies you need to ensure your team is synchronized every stage of your GTM journey and look at different ownership models as well as how tech can serve as a catalyst for alignment.
Personas
February 14, 2024
with Div Manickam.
This dynamic workshop will help you master Persona's best practice, ensuring you’ve got watertight personas that meet the needs of all teams.
Product roadmapping
February 21, 2024
with Aaron Brennan.
Setting up a sustainable product roadmap is key to a successful GTM process, but it can be difficult to ensure it speaks to the customer needs. Learn how personas should inform product roadmap decisions and how to ensure the roadmap stays true to your business goals.
Lagging, leading and lever KPIs
February 28, 2024
with Mirze Rey.
Setting the right KPIs means you can ensure you’re actually measuring success for your GTM motion. This workshop will not only help you identify your KPIs but also cover problem-solving techniques tailored to prevent you from veering off course from achieving your goals.
Sprint 3 - GTM strategy
Positioning
March 6, 2024
with Div Manickam.
This workshop will teach you the secrets to positioning your business for unprecedented growth while exploring the critical question of if and when to reposition. Discover how to unlock your business's full potential and propel it to new heights in the competitive marketplace.
Narrative design
March 13, 2024
with Div Manickam.
Narrative design is critical to everything from securing funding to setting yourself apart in the marketplace. Understand how to craft the perfect story to propel you to success.
Pricing and packaging
March 20, 2024
with Todd Aslup.
Pricing and packaging strategies have the power to make or break your product - this workshop will show you how to set up your committee, price effectively, and convert those prospects.
Revenue marketing
March 27, 2024
with Joshua Hoffman.
Marketing and sales working hand-in-hand isn’t just a dream. Learn the strategic approach of revenue marketing and the techniques and best practices to drive your marketing activities toward tangible revenue outcomes.
Sprint 4 - GTM delivery
Sales coaching
April 3, 2024
with Jonathan Kvarfordt.
Elevate your sales team with this transformative workshop, dedicated to mastering the art and science of sales coaching. Take full advantage of expert guidance and proven coaching techniques.
Using data to manage sales
April 10, 2024
with Hope Chauland.
This workshop will guide you through establishing efficient and effective workflows, complemented by an intuitive sales dashboard. Empower yourself and your sales reps to make informed decisions directly impacting the bottom line.
Sales tactics: conversations
April 17, 2024
with Ankita Tiwari.
Sales teams who work around a problem and solution methodology can keep your product’s value at the heart of all their conversations. Learn how to help sales teams in their discovery calls through proper training and enablement materials.
Sales metrics
April 24, 2024
with Vanessa Metcalf.
Discover the right sales metrics for your org and also learn how to successfully track these as well as how to make sure you’re hitting your goals.
Sprint 5 - GTM growth
Retention and churn
May 1, 2024
with Mark Higginson.
Everyone knows that retaining customers is less expensive than getting new ones, so learn how to create a sustainable retention customer journey that reduces churn and creates loyal customer advocates.
PMMs pre-vs post-launch
May 8, 2024
with Hope Chauland.
Set up your PMMs to lead the GTM charge by identifying which metrics they should be using throughout the GTM motion, and how they can drive the success of each stage.
Marketing pre vs post-launch
May 15, 2024
with Clare Holmes.
Learn the end-to-end metrics critical for marketers to measure Go-to-market success, from ideation to post-launch growth.
CS pre-vs post-launch
May 22, 2024
with Mark Higginson.
A Customer Success team is critical to driving sustained growth. Gain a deep understanding of the targets and success measures underpinning a thriving Customer Success program. Explore the key elements necessary to deliver outstanding customer experiences.
Your instructors
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Alex Mcdonnell, Direct of Product Marketing at Airtable
Clare Holmes, CMO at Redsift
Div Manickam, Director of Product Marketing at Celigo
Holly Watson, Senior Product Marketing Manager at Amazon Web Services
Hope Chauland, VSenior GTM Manager at Microsoft
Jonathan Kvarfordt, Head of GTM Revenue Enablement & Product Marketing at Simetrik