Alicia Carney

Alicia's the Head of Product Marketing at Deliveroo and has 9+ years experience in B2B & B2C spaces executing diverse marketing strategies across the Bay Area, European, and Asia-Pacific regions.

Beyond the roadmap: creating differentiation through product marketing love

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Beyond the roadmap: creating differentiation through product marketing love

Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer....

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

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