Product Marketing 0 to 1 product launches How do you launch new business lines at a company like Uber?...
Product Marketing Uniting growth and product marketing into a holistic strategy Growth marketing and product marketing are both critical tools for success for high growth companies, yet the two strategies aren't commonly unified....
Product Marketing Understanding Product Marketing Alliance "House Rules" & "Trust Levels" The house rules & user trust system is a fundamental cornerstone of PMA....
Product Marketing #PMM-Questions: User Tips and Tricks If you’re new to Product Marketing Alliance and the PMA Slack Channel, here are a few quick tips and tricks to get you started with #PMM-Questions...
Product Marketing Scaling a PMM team at a fast-growing startup Diana covers the evolution of the product marketing team at Segment as it grew from 10 to 400 people. Diana shares how she built out the team, changed their focus, added team members, and delineated their responsibilities over time....
Product Marketing Can the Product Manager lead Product Marketing? An effective product function is the lifeblood of modern companies. As the number of competitors grows thanks to increasingly lower bars to entry, a product that was in blue ocean when it was ideated, can be deep in red ocean by the time it comes to market....
Product Marketing One Definition of Product Marketing In this presentation from Jim Walker, VP of Product Marketing, Cockroach Labs he walks through a conceptual definition of the role and how it can help you align expectations, hire what you need, and demonstrate value to your organization....
Product Marketing Product Marketing Is Essential To Every Product A product marketing manager needs to understand a product back to front then communicate these elements to their users. This is not the job of traditional marketers or product managers, instead it needs to rest within a single function at a company....
