Product Marketing Product Marketing Insider: Aaron Brennan We spoke to 100s of product marketers from across the globe to create our State of Product Marketing report, and, instead of leaving lots of the juicy bits behind closed doors, we thought we’d release some of the interview snippets....
Product Marketing Product Marketing Questions Week #4 This week’s round-up covers a little copywriting, a lot of product marketing tools, a dash of budget product demo videos, and a bit of everything else....
Product Marketing 8 ways to identify opportunities in the market Unlocking new opportunities and evolving your offering plays an unarguable and fundamental role in keeping competitive, but, there are only so many openings you can explore and not all of them will be worth pursuing....
Product Marketing Product Marketing Awards | Finalists 2019 Product Marketing awards 2019 celebrate the role of product marketing and honour the outstanding achievements of rising stars in product marketing, product marketing team work, and product marketing leaders....
Promoted Posts How to acquire users through referrals Whether it’s good or bad if someone’s had a memorable experience with a brand they’re not shy about it. But, while the negatives seem to get aired on social media, the positives bring new footfall directly to your door - and for free. Safe to say, we all strive for the latter....
Product Marketing How to test internal assumptions Whether you’re bringing a brand new product to market or tweaking something you’ve already got validating assumptions early, iteratively, and accurately can make or break your success....
Product Marketing Product Marketing Questions Week #2 In this week’s edition, we’ll be touching on everything from taglines and agile marketing to logo nightmares and customer comms....
Product Marketing How to create and maintain product positioning Product positioning is the art of identifying and tailoring your product’s benefits to different segments of your target market....
Product Marketing Product Marketing Questions Week #1 In product marketing questions this week we’ll be covering everything from win/loss strategies and product launch checklists to communicating new product features and announcing price increases....
Product Marketing How to interview product marketing candidates If you’re expanding your team or you’ve got holes to fill, make sure you look at these must-ask questions before sitting your next candidate down....
Product Marketing The Secret to Becoming a Product Marketing & Management Dynamic Duo The successful relationship between Product Management and Product Marketing can make or break a product....
Product Marketing Contributor Guide | Product Marketing Alliance Share knowledge. Build recognition. This is your opportunity to share expertise with other product marketing people and elevate the product marketing role...
Product Marketing Nailing Product Marketing amidst betas and split-tests Great products are built through experimentation. But how do you navigate Product Marketing amidst betas and split tests and still tell a strong story to your audience?...
Product Marketing Building Products with the Customer in Mind How to integrate with the wider product team to create customer-led strategies....
Product Marketing Video Marketing 101 for Product Marketers 📹 With the launch of the #video-strategy channel in the PMA Slack Community I thought it would be a good idea to share a presentation from the Product Marketing Summit which is all about video 📹...
Product Marketing Product Marketing Awards 2019 The annual product marketing awards honour the people and organizations who are transforming their business through excellence in product marketing....
Product Marketing How Product Marketing helps build the product How product marketing influences the early stages of product development when to get involved and how...
Product Marketing 0 to 1 product launches How do you launch new business lines at a company like Uber?...
Product Marketing Uniting growth and product marketing into a holistic strategy Growth marketing and product marketing are both critical tools for success for high growth companies, yet the two strategies aren't commonly unified....
Product Marketing Understanding Product Marketing Alliance "House Rules" & "Trust Levels" The house rules & user trust system is a fundamental cornerstone of PMA....
Product Marketing #PMM-Questions: User Tips and Tricks If you’re new to Product Marketing Alliance and the PMA Slack Channel, here are a few quick tips and tricks to get you started with #PMM-Questions...
Product Marketing Scaling a PMM team at a fast-growing startup Diana covers the evolution of the product marketing team at Segment as it grew from 10 to 400 people. Diana shares how she built out the team, changed their focus, added team members, and delineated their responsibilities over time....
Product Marketing Can the Product Manager lead Product Marketing? An effective product function is the lifeblood of modern companies. As the number of competitors grows thanks to increasingly lower bars to entry, a product that was in blue ocean when it was ideated, can be deep in red ocean by the time it comes to market....
Product Marketing One Definition of Product Marketing In this presentation from Jim Walker, VP of Product Marketing, Cockroach Labs he walks through a conceptual definition of the role and how it can help you align expectations, hire what you need, and demonstrate value to your organization....
Product Marketing Product Marketing Is Essential To Every Product A product marketing manager needs to understand a product back to front then communicate these elements to their users. This is not the job of traditional marketers or product managers, instead it needs to rest within a single function at a company....
