Richard King

Welcome to your monthly dose of PMM insights - May has been packed full of them... Including how to drive company strategy with product marketing, pricing a product, introducing discounts, and more....

In the lead up to some of his appearances at Product Marketing World's Summits, BlueCat Networks' Product Marketing Manager, Mark Mikhail, got stuck in answering all your questions on creating thought leadership pieces that tangibly boost pipeline....

It’s no secret product marketers arguably touch the most departments day-to-day, but all that contact can be tough to keep on top of....

We’ve been teasing you with pieces of information here and there but this post’s here to officially announce our soon-to-be online Product Marketing Festival....

There’s been loads going on this last week. A couple of issues that cropped up over and over were how to recruit beta customers, and (our old favorite) what the exact job description of a product marketer is....

With chats on everything from prospect versus active customer emails to the best way to implement account-based marketing (ABM), our Slack channel was running hot this week....

In the very first of our Ask Me Anythings (AMAs), IBM’s VP of Product Marketing, Priya Doty, took to the stage to answer tonnes of questions around gathering and staying on top of competitor intel - here’s the lowdown....

As the community continues to swell it’s becoming near impossible to touch the tip of the iceberg with these round-ups, but here are some of the highlights from the last week in Slack....

Feature launches? Check. Reporting metrics? Check. Pitch decks? Check. Competitive analysis templates? Check. Resume advice? Check. PR support? Check....

Behind the scenes, we’ve been working around the clock to take our membership plans from beta to plain brilliant and we’re super excited to announce as of today, they’re officially launched!...

We’d say we’ve got another batch of cracking questions for you this week...but you’re probably sick of hearing us say that, so we’ll just get stuck in....

The Slack community was thriving last week and tonnes of people asked lots of great questions. Even more people helped out with ?? answers. Here were just some of our favorite conversations....

Remote working tips, pricing plan names, competitor analysis processes and NPS tool recommendations. Just some of the takeaways from the last week in Slack....

It’s that time of the week again and as you’ve probably come to expect with these round-ups, it’s a real mixed bag and #22’s packed with everything from user testing apps and KPIs to user research groups and swag....

T’is the season...to not hold back and still ask and answer awesome product marketing questions. The holidays didn’t rein us PMAers back and last week Slack was still stuffed with lots of cracking threads - all three festive puns intended....