Another super busy month at PMA has almost come to an end…just off the top of my head there’s been:

🏆  8 PMM awards given
🎧  2 new podcasts released
✍️  2 new membership templates
📰  22 articles published
🤝  One acquisition (our very first) completed
💼  And we had seven new starters

And we’re leaving September with a bang, with the announcement of two major launches heading your way next week.

  1. Competitive Intelligence Certified Masters launches on Wednesday.
    FYI you can still pre-order before then. (You’ll be one of the cool kids who got there first and save some 💰 )
  2. Customer Marketing Summit goes live on Thursday.
    Leading PMMs from Dropbox, Fiverr, DocuSign, Sage, Google Cloud & more are sharing everything you need to know about being customer centric and reaping that advocacy.

Before I let you get stuck into the good stuff below - I’m really pleased to share that we reached an exciting milestone this week - we surpassed 20,000 members on our slack group 🚀

A huge thank you to everyone who supported us in reaching this awesome landmark, we couldn’t do it without you.

- Rich, CEO & Founder @ Product Marketing Alliance


How to build a go-to-market strategy

Every product and market’s different, which means every GTM strategy is unique, so with no blanket template in place, what have experts in the area learned when applying a strategy at their respective company?

As well as explaining how to build a go-to-market strategy, we’ll be bringing you expert GTM advice from Qualia, New Relic, Inc. and Amazon (AWS)

Improve your strategy

How to monitor competitive activity

The secret to becoming a leader within your market is competitive intelligence.

In this article, Emily Dumas, Content Lead for Product GTM at ZoomInfo covers:

  • How to set yourself up for success
  • The sources you should monitor to gather competitive activity
  • How to make that intelligence actionable
Improve your intel

How I Got My Job, Samantha Wu, Facebook

Previously on How I Got My Job, Francisco Bram, Head of US & CA Marketing and Global Product Marketing, Uber Eats, discussed how he landed his current product marketing position at one of the worlds’ leading brands.

This time, we’re switching our focus to the world of social media and catching up with Samantha Wu, Global VP Consumer Brand and Product Marketing at Facebook.

Gain expert advice

Appcues empowers product marketers to measure and improve product adoption—without a developer. Brands like Amplitude, Privy, Fullstory, and Lyft use Appcues to design and publish in-app onboarding tours, feature announcements, and surveys, code-free.

Start your free trial

Upcoming events

Customer Marketing Summit
September 30, join us for an intensive 1-day live learning experience designed to leave you with tons of new ideas and proven strategies at the Customer Marketing Summit.

Learn from some of the most customer-centric experts in the game, with speakers from the likes of Toast, DocuSign, Fiverr, Amazon, Dropbox, & more.

Get your pass 👈


Masters of Product Marketing
This October 5-7, Masters of Product Marketing returns to grace our virtual stage to elevate your product marketing leadership to greater heights.

Get equipped you with the tools you need to succeed and lead with authority, with insights from the likes of Wix, LinkedIn, Facebook, and Audible, & more.

Secure your spot 👈


New in the PMA Membership Plan

Specialist content from:

  • Francisco Bram, VP of Marketing at Albertsons Companies | Product marketing driven innovation
  • Danni Scott-Duke, Global Head of Developer Marketing at HERE Technologies | What product marketers need to know about engaging developer audiences
  • Chris Grebowiec, Global Head of Sales Productivity & Enablement at Square US | How to develop your sales enablement team
  • Misha Rangel, Director of Enterprise Product Marketing at Veeam Software | Developing personas the right way

Templates library

This month, we added two more templates to our collection of resources, exclusive to PMA members:

CI for Marketing: Competitive positioning reference doc | Positioning

OKRs canvas | Go-to-Market

Not a PMA member yet? Take a look at the wide selection of awesome features that could be landing in your lap.


Your next role?

Senior Product Marketing Manager | Mavenlink | Salt Lake City (remote)
Mavenlink's innovative technology suite enables organizations of any size to successfully manage and scale their people, projects, revenue, and profitability. Mavenlink is well-capitalized, hiring rapidly, and growing their paid customer base at breakneck speed. Most importantly, they have a clear vision for where they’re going and how to get there. (Hint: it involves you.) They are looking for a multi-talented Senior Product Marketing Manager to own the successful launch of powerful, first-in-market features to a wide range of internal and external audiences.

Senior Product Marketing Manager | Sentry | San Francisco
As Sr. PMM at Sentry, you’ll craft and execute a product marketing strategy and shape the go-to-market motion for the self-service segment. From segmenting existing users to driving product adoption to competitive analysis, you’ll especially nerd out on our core platform product areas and drive acquisition, adoption, and activation strategies.

Product Marketing Director | Sarcos Robotics | Salt Lake City (remote)
The Product Marketing Director will leverage your product knowledge and understanding of the market to successfully manage Sarcos Robotics’ day-to-day product marketing including product launches; your insight will also help drive our strategic product planning activities.

Senior Product Marketing Manager | RevenueCat | United States (remote)
As the first Product Marketer, you'll own the RevenueCat story and work across teams to deliver exciting new products and features. You will ensure that RevenueCat speaks the language of our customers.

Product Marketing Manager | Integral Ad Science | New York (remote)
The Product Marketing Manager is responsible for product commercialization efforts to ensure the successful launch and competitive positioning of IAS’s products globally.

Senior Product Marketing Manager | Paxos | New York
The Senior Product Marketing Manager will work to deeply understand the marketplace of competitors and customers, translating those learnings into compelling product marketing strategies.

Wanna get your job listing featured? Contact viktoriya@pmmalliance.com

Plus, feel free to post open PMM positions on the PMA website, and get 30,000 unique views each month. It won't cost you a dime.

Companies listing roles include: Optimizely, Intercom, SAP, Atlassian, Facebook.

Visit our jobs board


Psssst... Have you checked out PMM Hired (AKA: your lifelong career companion?)

Jam-packed with interview questions, expert career advice & mock interviews, this resource hub has got everything you need. 👇

PMM Hired | Product Marketing Alliance
Everything you need to forge a successful career in product marketing.

Get Product Marketing Certified

Get Product Marketing Certified

Raise your product marketing game with our suite of certifications.

Launching September 29th. Preorder and get $100 off using CI-PREORDER at checkout. 👇

Competitive Intelligence Certified | Masters
Learn how to stay 10 steps ahead of the competition, and convert more customers into advocates.

Product Marketing Certified: Core

  • With 11 modules, 68 chapters & 87 exam questions, our official PMMC® certification is everything you need to take your product - and career - to the next level.

Product Marketing Core: Teams

  • Teams like Adobe, Zendesk and UiPath have already chosen PMA to get certified. Yours could be next.

Product Marketing Certified: Masters

  • From personas to narrative design to segmentation to CABs to pricing - and more. Our Masters certification series covers it all and is delivered by true experts in the field, naturally.

Product Marketing Certified: Leadership

  • This course covers all the key aspects of effective leadership within the PMM space. If you’ve recently been promoted to a leadership role or you’re hoping to establish yourself as a leader soon, this course will be invaluable to you.

Partner with us

Community partnerships | Product Marketing Alliance
From budding businesses to established enterprises, our Community Partnerships options offer tailored packages to suit all needs and budgets and help you propel your product to the peak of its powers.
Calling all sponsors or partners
If you want to build your brand and be seen by 1,000s of PMMs who need what you have to offer, our sponsorship solutions are where you want to be.

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