Members-only Go-to-Market Refining product launches and optimizing success Carter Holland, Market Strategist at GhostRetail, has 25 years of experience leading large-scale marketing teams and shares his insights on how product marketers can measure the success of their product launches and optimize the launch process....
Members-only What makes a successful product launch? This article outlines how to prepare for a product launch throughout the whole process to bring your company success....
Members-only Membership content How to connect GTM strategy & gain organizational alignment I’ve noticed there’s a lot of waste in product marketing when looking at the org through a lean manufacturing lens. In this article, I’ll discuss 8 forms of waste in manufacturing, types of waste in PMM, tools to gain efficiency, and what structured problem-solving looks like....
Members-only Go-to-Market strategy advice, with Jeremy Castile This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy....
Members-only Go-to-Market How to build a go-to-market strategy Every product and market’s different, which means every GTM strategy is unique, so with no blanket template in place, what have experts in the area learned when applying a strategy at their respective company?...
Members-only Go-to-Market Which teams contribute to a product marketing strategy? 8% of PMMs surveyed for the 2021 State of Product Marketing Report considered collaboration to be the most important skill for any respectable product marketer. So, which teams are worth their weight in gold? Who should PMMs be going above and beyond to keep extra happy?...
Members-only How to create value propositions (that actually sell) I want to talk about value propositions because I think most out there suck, they really do. I’ll share a case study from my own experience crafting a differentiated value proposition at my organization, taking you through how we approached it step by step....
Members-only Go-to-Market A Go-to-Market for all Holly Watson, Associate Dir., Product Marketing at Sprinklr, shares a go-to-market strategy for all to help PMMs create a GTM nomenclature within their orgs....
Members-only Go-to-Market Unifying your team around bringing a product to market In this article, I'll cover the go-to-market foundations and how to unify your entire team around bringing a product to market and ultimately, successfully quarterbacking a launch....
Members-only Go-to-Market 2021 Competitive enablement report PMs are tasked with building a winning competitive enablement program. But how do you build one if you don’t know what the company expects from your efforts? We spoke to 550+ PMs, CI practitioners and sales leaders to find out what stakeholders want from their competitive enablement programs....
Members-only Go-to-Market Why it’s crucial to nail your customer marketing strategy While 99.9% of orgs have devoted teams such as Customer Success to keep existing customers sweet, what role can a customer marketing strategy play in upselling products and increasing revenue?...
Members-only Write your CMO ticket - remove the guesswork from messaging & positioning Gone are the days of putting ‘product’ at the center of product marketing. To come up with the right messaging, product marketers must be experts on the end-to-end buying journey....
Members-only Product marketing questions week #84 Another week on planet PMM has flown by and we're here with a whole load more insights from the experts in our Slack community. Here's your round-up of the key Qs and As....
Members-only Go-to-Market The blueprint for a compelling product launch Are you launching products that are not compelling for buyers? Is your launch basically a mere press release and a website update? Here, I've outlined the blueprint for a compelling product launch....
Members-only product launch Launching Todoist Boards - A walkthrough of our biggest product marketing campaign yet ‘Launch retrospective’ is a series that looks back at significant product or feature launches in a PMM’s career. Neil Vidyarthi, Senior Product Marketer at Doist kicks us off with an insightful, entertaining walkthrough of the company’s biggest product marketing campaign to date....
Members-only Convince the boss: Go-to-Market Certified Secure the financial support you need from key stakeholders, enrol in our certification course, Go-to-Market Certified, and refine your GTM credentials....
Members-only Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy [eBook] Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....
Members-only Go-to-Market This handy Go-to-Market guide covers everything from Go-to-Market strategies and driving factors to easy to understand examples, so you can start off on the right foot....
Members-only Go-to-Market | OnDemand So you want to upskill in go-to-market? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Go-to-Market Certified Wanna master the art of Go-to-Market strategies? Now’s your time to shine. We’ve teamed up with G2’s Director of Product Marketing, Yoni Solomon, to deliver the masterclass of all masterclasses....
Members-only Go-to-Market templates From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only Go-to-Market templates | Coda From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only Go-to-Market templates | PDFs From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only GTM live workshops Join workshops with GTM experts to cover every aspect of the Go-to-Market motion. Created for all functions involved for maximum impact....
Members-only Meet the Masters: Go-to-Market with Yoni Solomon Tune into our brand-new podcast series, Meet the Masters, and join host Yoni Solomon, VP of Product Marketing at Gympass to discuss all things go-to-market strategy, how to launch with precision, and much more....
Members-only New product features email template Keep customers up to date with new features added to your product through email - and use this template to do so easily....
Members-only New product features one-pager template Keep your customers and stakeholders up to date with new product features - and use this one-pager template to do so easily....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....