Klue

PMs are tasked with building a winning competitive enablement program. But how do you build one if you don’t know what the company expects from your efforts? We spoke to 550+ PMs, CI practitioners and sales leaders to find out what stakeholders want from their competitive enablement programs....

When it’s neck and neck between you and your competitor in the homestretch, battlecards give you the edge. There’s just one catch - your salespeople have to use them....