Pricing

In this article, we focus on the price skimming strategy and help you decide whether this is an appropriate strategy for your company to implement....

On this week's episode, host Mark Assini spoke to Dan Balcauski, Principal Consultant at Product Tranquility where they discuss all things pricing....

Price localization is an alternative pricing method used by companies with clients spanning different regions and countries. It’s widely recognized as a means of attracting prospective customers and increasing revenue....

The free trial model has been adopted by many companies as part of their product marketing strategy, with the process bringing undoubted benefits to the table - but could the process potentially have an adverse effect and damage your product?...

This article explores topics around prestige product pricing including what it is, why it's important for PMMs, and how to use it successfully....

My name's Phill Agnew and I'm going to talk about the psychology behind pricing. I'm going to walk you through five pricing principles and focus on two specific tactics that the majority of SaaS brands use, I'll explain the science behind those....

Last week saw the launch of Persona Certified! Our brand new masterclass that explores every element of personas, from use cases to persona pre-work, interview guides to data consolidation, you name it, this masterclass has it! The reviews are already glowing:...

Having conducted competitor intel, and successfully built a business case, you’ve got the thumbs up from stakeholders. But before you can sit back and give your team a whopping high-five, it’s time to address perhaps the most important stage of the whole process: deciding on your pricing strategy....

Here’s just a snapshot of some of our findings from the State of Product Marketing Report 2020, which it brought to you by the team here at PMA, in partnership with Kompyte....

Yannick Kpodar has just recently moved from Silicon Valley to Paris and found my new home at Payfit as the Global Director of Product Marketing. Previously, Yannick drove global enterprise growth at LinkedIn Talent Solutions in the San Francisco headquarters...

Kevin Zentmeyer is Director of Product Marketing at Ibotta, Denver's first unicorn company, where he has stood up the product marketing function and established a team of four product marketers who handle both B2B and B2C GTM activities....

Pricing and packaging can be a mystery for B2B product marketers and successfully cracking the code can be challenging....