Having conducted competitor intel, and successfully built a business case, you’ve got the thumbs up from stakeholders. But before you can sit back and give your team a whopping high-five, it’s time to address perhaps the most important stage of the whole process: deciding on your pricing strategy....
Price your product too high, people don't buy. Price it too low, you throw revenue away. Striking that balance is a fine art, and here are some bits to help you master it.