Members-only Membership content Hacking human nature: How applying behavioral science can make your product appear better value Dive into the power of behavioral science with expert and author Richard Shotton. Find out how to use psychology to elevate your product's perceived value and outsmart the competition. Essential reading for innovative PMMs....
Members-only Pricing Discount pricing: how to increase profits with discounts Pricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts....
Members-only Membership content Your five-step playbook for successfully raising prices Discover the secrets to successful price increases with Josh Bean's five-step framework, perfect for scaling businesses seeking revenue growth....
Members-only product marketing How to sunset a product: Complete guide + examples To sunset a product, you need to develop a business case, set a date and make an announcement, create a solid plan, communicate strategy, manage transitions, adjust marketing and operations, reallocate resources, and then review....
Members-only Pricing How to build a winning API monetization strategy Simply putting your APIs out there isn't enough to guarantee revenue. In this article, we'll walk through the essential steps for building a winning API monetization plan, from conducting market research to optimizing pricing models based on user data. Let's get started!...
Members-only Pricing Unlock growth with these pricing power plays Pricing pro Tamara Grominsky unveils indispensable tips to drive growth through smarter pricing models. Learn to implement value-based pricing, use discounts strategically, and ensure your approach optimizes customer value over time....
Members-only Membership content Pricing and packaging: Working as a cross-functional team I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....
Members-only Pricing What is product bundling? And how can it improve your product and boost sales? We’d all love to see our revenue stream consistently rise by a pretty penny (or two), however, putting money in the bank is undoubtedly the hardest part of running a business. A product bundling strategy is amongst the many methods companies adopt to keep their revenue streams running....
Members-only Pricing What is a pricing strategy? Discover how we can help your sales reps close more deals in this complete guide....
Members-only Podcasts Meet the Masters: Pricing with Tamara Grominsky Tune into our brand-new podcast series, Meet the Masters, and join Tamara Grominksy, VP of Product Marketing & Lifecycle at Kajabi. to discuss all things pricing, how to avoid common mistakes, and much more....
Members-only Membership content The ultimate guide to pricing and packaging roadmaps When you layer on pricing and packaging and know how it hits the bottom line and revenues, you become a very powerful product marketer....
Members-only Membership content The price is right! Pricing and packaging to win in a competitive world This topic is something that's near and dear to my heart. I want to talk about pricing in the context of product marketing and the challenges that we face. We’ll explore how to address those challenges and improve our enterprises’ pricing strategies....
Members-only Pricing How to price a product: your complete guide Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here's how to calculate the perfect product selling price....
Members-only Pricing Putting A Tag On It: The Product Pricing Playbook is here! Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....
Members-only Pricing Pricing and packaging [Q&A with Toast] Ashley Murphy, Toast's Director of Market Insights and Pricing, shared her specialist insights, including her preferred pricing strategy, the role of product marketing in the pricing process, top tips, and much more....
Members-only How product marketers can influence pricing [Video] Axel Kirstetter presents a deep dive into how product marketers can influence pricing strategies and gain a seat at the pricing table....
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Pricing | OnDemand If only you could find a goldmine of learnings on pricing for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Product Marketing Rewind | Vol. 1 Hit the rewind button and relive some of our most content-rich, informative, action-led talks, handpicked and packaged in this handy eBook for your reading pleasure....
Members-only Putting A Tag On It: The Product Pricing Playbook Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....
Members-only Top 5 pricing strategies for success [Video] Learn more Enjoyed this video? Then check out our latest reads on all things pricing 👇 What is a pricing strategy? Complete 2024 pricing...
Members-only Your product marketing reading list A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....