Ali Wiezbowski, Dir. of PMM at Peloton Interactive, gave a presentation on this topic at the Product Marketing Festival 2021. Watch presentations onDemand now.

My name is Ali Wiezbowski, I'm the Director of Product Marketing at Peloton. I lead our global bike product marketing team, and I've been in a lot of different types of marketing organizations with different companies.

I’ve been in marketing at organizations across a lot of different stages, most recently with category-creating and category-leading Peloton.

In this article, I’ll talk about what it means to be a PMM in this environment, and share key experiences, tips, and examples for how to nail the product marketing role therein, focusing specifically on: