Positioning template

Messaging & Positioning

Positioning is key to finding your product's place in the market.

Defining what makes your product different from the others on the market is the only way you can get your messaging on point and effectively communicate your product's value to your target market.

Listen to us wittering on! You know this already 😉 , it’s the reason you're on the hunt for the perfect template, and it’s the reason we’re offering you a free positioning template. Well that and because helping out PMMs is what we do here at PMA.

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“PMA became the most useful resource as I transitioned into Product Marketing. Whether I'm looking for a positioning framework, or articles on how to best define my role to internal stakeholders, or Q&As with experts in the field, PMA has it all!”- Sebastian Cevallos, Product Marketing Specialist at Merrithew