Article written by Georgia Diaconsescu, Product Marketing Manager at What3Words

My name's Georgia Diaconescu and in this article, I'm going to talk about personas with jobs. I'm going to share the conclusion right off the bat - personas have a job.

I’ll share an actionable nine-step plan & learnings around enriching personas with jobs-to-be-done.

My background

I've worked both on B2B and B2C - spoiler alert - if you're in B2B, you're still selling to people so personas are still important, and they still have a job.

As you can see below my career is a whole mix of things like augmented reality, beauty and luxury - FinTech as of two months ago - but the one thing they have in common is personas that have a job.