Yoni Solomon

Award-winning product marketer & advisor. I've been recognized as one of the world's 50 most influential PMMs, and am on a mission to rewrite the book on go-to-market for the next generation.

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Go-to-Market

The 5 key ‘personas’ behind an award-winning Go-to-Market team

Successful product marketing is not a one-man-band, it takes a team, and following many interviews over many months I came up with five product marketing personas, which if assembled can create an unstoppable PMM force and award-winning go-to-market team within an org....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.