Janardhana Siddhartha Saladi

Siddhartha is a product leader with over a decade of experience. He curates The Product Channel newsletter, manages an Instagram page with 20,000+ followers, and hosts the Everything Product podcast.

The psyche of today's B2C buyer: Unraveling the secrets of their purchasing decisions

Members-only

B2C

The psyche of today's B2C buyer: Unraveling the secrets of their purchasing decisions

In this post, we’ll explore key principles of consumer psychology to uncover what really makes B2C buyers tick. You’ll learn how to get inside the minds of your customers so you can optimize messaging, pricing, and product features for maximum appeal....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.