Div Manickam

My name's Div Manickam, and in this article, I'm going to talk about how to build a product marketing team and also share a little bit about the evolution of product marketing over the past decade....

Product Marketing comes in different flavors. I like to think of it as a culinary experience — the same ingredients with a few secret spices can change the flavor and taste. But what are the secret ingredients in product marketing to drive product and solution adoption and industry growth?...

Stories have been told for centuries, yet it is an art to master the skills of good storytelling and to lead the process with impactful and truthful conversations....

Our daily experiences are shaped by boundaries. Let’s look at a few branding and marketing examples that exist today and how we can reimagine the experience....

We still have a lot of work to educate and build awareness on how and where PMM adds value to the company. This led to the million-dollar question: Does it matter where PMM sits in the organization?...

Recently, I’ve even had conversations with product marketing leaders that have shifted to referring to the role as “portfolio marketing”, which encompasses product, industry, and solutions....

Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don’t....