Div Manickam

Div Manickam is the Director of Portfolio Messaging at Boomi (a Dell Technologies business) and Forbes Comms contributor. Div is also an avid traveler, foodie exploring the world around the corner.

San Francisco

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Where is Product Marketing (or Portfolio Messaging) in your organization?

We still have a lot of work to educate and build awareness on how and where PMM adds value to the company. This led to the million-dollar question: Does it matter where PMM sits in the organization?...

Understanding the evolution of product marketing to portfolio messaging

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Messaging & Positioning

Understanding the evolution of product marketing to portfolio messaging

Recently, I’ve even had conversations with product marketing leaders that have shifted to referring to the role as “portfolio marketing”, which encompasses product, industry, and solutions....

Messaging and positioning for 2020: the customer journey as a continuum

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Messaging & Positioning

Messaging and positioning for 2020: the customer journey as a continuum

Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don’t....

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