Members-only Messaging & Positioning Product marketing - the secret ingredients Product Marketing comes in different flavors. I like to think of it as a culinary experience — the same ingredients with a few secret spices can change the flavor and taste. But what are the secret ingredients in product marketing to drive product and solution adoption and industry growth?...
Members-only Messaging & Positioning The art of storytelling & truthful conversations Stories have been told for centuries, yet it is an art to master the skills of good storytelling and to lead the process with impactful and truthful conversations....
Members-only Product Marketing Experience reimagined - beyond the boundaries in marketing Our daily experiences are shaped by boundaries. Let’s look at a few branding and marketing examples that exist today and how we can reimagine the experience....
Members-only Product Marketing Where is Product Marketing (or Portfolio Messaging) in your organization? We still have a lot of work to educate and build awareness on how and where PMM adds value to the company. This led to the million-dollar question: Does it matter where PMM sits in the organization?...
Members-only Messaging & Positioning Understanding the evolution of product marketing to portfolio messaging Recently, I’ve even had conversations with product marketing leaders that have shifted to referring to the role as “portfolio marketing”, which encompasses product, industry, and solutions....
Members-only Messaging & Positioning Messaging and positioning for 2020: the customer journey as a continuum Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don’t....