Thursday, August 12
Time: 8am PT | 11am ET | 5pm BST
Weekly free product marketing live session
PMA Member? This session is already in your OnDemand Library.
With so many changes in the world, marketers need to cut through the noise with compelling messaging that creates a unique place in the customer's mind.
The art of positioning presents a unique way of messaging based on fundamentals adapted to an ever-evolving and changing market.
Join this PMMnow session as we cover:
✅ Assessing your position amongst your competitors to guide your growth strategy
✅ Adapting your messaging strategy within a dynamic, fast-moving market
✅ How Salesforce is strategically positioned that has ultimately lead to its success
About the speaker
Carrie Smith leads product GTM at Salesforce, including adoption, and thought leadership across internal stakeholders. Her background is in B2B tech, where she has focused on technical product marketing, sales enablement, adoption, and product messaging.