Case studies

Marina Hudek, Product Marketing Lead at Infobip, discovered Product Marketing Core: Teams via the Product Marketing Alliance website and social media channels. It wasn’t long before the Infobip team had joined the growing number of teams gaining a PMM certification....

Cindy Berman, Product Marketing Manager at Productboard, first heard about PMA’s individual membership plans through Google, while searching for communities dedicated to supporting product marketers and their needs....

Godspower Eseurhobo, Product Marketing Manager at Shortcaste Technologies, took part in the PMM Salary Survey 2019 when a member of the PMA team reached out via LinkedIn. Through one of their updates, Godspower learned about the PMA Scholar Program....

Asya Bashina, Marketing Director at LinkSquares decided to leverage the power of the PMA community, and in doing so found the perfect mentor through our Product Marketing Mentorship Program....

Rebecca Geraghty, Director of Product Marketing at Publicis Media was inspired to take part in PMA’s Product Marketing Mentorship program by the various mentors that have helped her throughout her career....

Sean Broderick, Senior Manager of Product Marketing at Altify, was first made aware of our mentor program through the ambassador channel in the PMA Slack community. Initially, he went through the program as a mentee and felt inspired enough to sign up as a mentor....

Having worked on many product and marketing initiatives Haythem's new role came with a new focus, go-to-market campaigns, competitive analysis, and driving growth in a mid-sized B2B market. PMA was exactly what he needed as he decided to invest in his product marketing career....

Ashley Herbert is the Head of Product Marketing at Recruitee, an applicant tracking system, built to help recruiting teams hire the best talent for their organization. She became aware of our membership plans whilst interviewing for an alternative position within the product marketing field....

Alan McAlpine, Senior Product Marketing Manager at Onfido, heard about the Product Marketing Alliance Mentorship program through our PMA Slack community. The team often posts new initiatives we’re working on—he saw that post appear and had to check it out!...

Farhan Manjiyani, Technical Product Marketing Manager at Rev.com, got PMM certified with Product Marketing Core: OnDemand after hearing about the course in our Slack community....

Silvia Kiely Frucci, Senior Product Marketing Manager at Castor is an experienced PMM who enrolled in Product Marketing Core: Live and Online to refine her existing credentials....

After seeing one of our posts on LinkedIn, Rahim Kaba, VP of Product Marketing at OneSpan, discovered Product Marketing: Teams. Before long, he and his colleagues had become PMM certified....

PMA 500 member Elisa Lippincott checked out Product Marketing Core on our website; bowled over by the features and level of tuition on offer, she secured her spot and is now officially certified....

Christian Chapman, National Sales Manager at Juzo UK, was made aware of Product Marketing Certified: Core after consulting with a member of the PMA team. He decided that PMMC could solidify the company’s offering for the NHS and private health care providers....

When she enrolled in the live and online version of Product Marketing Core, Molly Jaggers was between companies and on the lookout for her initial breakthrough into the product marketing sector. This prompted her to get certified and improve her understanding of the area....