We all know a well-developed messaging framework is a critical part of any product marketers toolkit. But as product marketers we're often so deeply immersed in the products, how do we step outside of what we know to develop messaging that speaks the language of the people you are actually trying to influence?
Customer feedback is a critical part of developing a message and value proposition that resonates with your audience. By creating messaging that incorporates the voice of your customer, you can ensure you have proof points and testimonials that support all your claims. While most people understand the value of that data, it can be hard to capture at scale, and once you have it, it can be difficult to determine what is relevant, and what isn't.
In this video, Sarah Din, former Director of Product Marketing at SurveyMonkey, reveals her 7-step process.