OnDemand

Weekly free product marketing live session

Watch this OnDemand


Post-launch doesn't always get a lot of love.

And next steps are often overlooked.

It's a pivotal moment with a lot of questions about the product and your role.

This talk will discuss the tools for pulling up post-launch thought processes and dissect what it takes to formulate a successful go-to-market strategy.

Watch this PMMnow session as we cover:

✅  Understanding your launch and preparing to move forward
✅  Evaluating your launch KPIs
✅  Getting to know your customers

About the speaker

Elizabeth Burr is the Head of Product Marketing at Honey, a free to use online shopping tool designed to find users coupon codes and other deals.

Prior to joining Honey, Elizabeth spent many years in the games industry, working at mobile publisher Scopely to launch 4 chart topping free-to-play games, and previously at Mattel as a Marketing Manager on iconic brands such as Barbie, UNO and Scrabble.

Elizabeth started her career in Finance at JP Morgan and Blackrock. Elizabeth received her MBA from the Kellogg School of Management and her BA from Emory University.

Watch this OnDemand