Thursday, December 16
Time: 9am PT | 12pm ET | 5pm GMT
Weekly free product marketing live session
PMA Member? This session is already in your OnDemand Library.
Launch strategies can make or break your business. They are core to success. But how can you maximise their effectiveness and guarantee success every time?
In this 25-minute talk, Yannick Kpodar reveals the top GTM mistakes most B2B companies make and introduces a step-by-step process to create predictable and profitable revenue from product launches.
Join this PMMnow session as we cover:
✅ Reasons why launches fail
✅ Allocating resources
✅ The strategic weight of launch strategy
✅ Awareness of top GTM mistakes B2B SaaS companies make
✅ 10 steps to from product launch to predictable revenue
✅ Real-world examples and resources to leverage
About the speaker
Based in Paris, France, Yannick Kpodar is currently the Global Product Marketing Director of a hyper-growth Series D, a SaaS startup where he overseas market intelligence, growth & profitability, product launches, sales activation, and strategic partnerships across 5 countries.
He’s a former Global Product Marketing Lead of LinkedIn’s $7B Talent Solutions business in Silicon Valley and has recently been ranked a Top 100 Product Marketing Influencer by Product Marketing Alliance.