Thursday, December 16
Time: 9am PT | 12pm ET | 5pm GMT

Weekly free product marketing live session

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Launch strategies can make or break your business. They are core to success. But how can you maximise their effectiveness and guarantee success every time?

In this 25-minute talk, Yannick Kpodar reveals the top GTM mistakes most B2B companies make and introduces a step-by-step process to create predictable and profitable revenue from product launches.

Join this PMMnow session as we cover:

✅ Reasons why launches fail
✅ Allocating resources
✅ The strategic weight of launch strategy
✅ Awareness of top GTM mistakes B2B SaaS companies make
✅ 10 steps to from product launch to predictable revenue
✅ Real-world examples and resources to leverage

About the speaker

Based in Paris, France, Yannick Kpodar is currently the Global Product Marketing Director of a hyper-growth Series D, a SaaS startup where he overseas market intelligence, growth & profitability, product launches, sales activation, and strategic partnerships across 5 countries.

He’s a former Global Product Marketing Lead of LinkedIn’s $7B Talent Solutions business in Silicon Valley and has recently been ranked a Top 100 Product Marketing Influencer by Product Marketing Alliance.

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