We caught up with Ronak Ganatra ahead of his participation in the Developer Marketing Summit. Ronak discusses how to market invisible products, such as APIs, to a technical audience.
Video Transcript
Hi, I'm Ronak I'm the VP of Marketing over at GraphCMS which is a headless CMS and content API, enabling developers and content creators to create better digital experiences. I'm also the co-creator of buildyourdxp.com
What will you be discussing at the Developer Marketing Summit?
I'm going to be joining a panel with Adam, Breann and Keith to talk more about marketing invisible products or APIs to a highly technical audience.
What nugget of wisdom are you hoping to share with the attendees?
I'm hoping to differentiate a bit between how B2D is different from B2B and B2C, as well as how things like community, design and content play a key role in how marketing can be more effective when speaking to a technical audience.
Why is it important to shine the light on developer marketing?
Developers are quickly becoming the ones making key buying decisions for their companies when it comes to software that not only affects the engineering stack but also the commercial stacks for sales and marketing. So I think it's important to understand what they look for and see how you can deliver value upfront. So you're more effective when you come to your channel or your content strategy to understand what they're looking for and provide all the content that would be needed to help them make a decision.
Which other sessions are you looking forward to at the Developer Marketing Summit?
I think the two that I'm really looking forward to, are the go to market with Nick from Mollie and dev relations and dev marketing with Micky from magic. They both built really great products that have had a ton of adoption and I'm sure that those are going to be really interesting topics to get into.
Take a look at our other Developer Marketing Summits right here.