Convince the boss: PMA memberships

Product Marketing

Wanna sign up for a PMA Membership, but not sure how to ask your boss to pop their hand in their pocket?

No drama - we've got you covered.

Just copy and paste this email (or download this one), personalize it to your org, and let us do the hard work for you.

Hey [insert your boss’ name],

I’m interested in signing up for a Product Marketing Alliance membership and would like to enquire whether you’d be willing to offer financial support for me to do so.

PMA membership holders gain access to a range of content, tools, and templates designed to support their everyday practice and performance, and help their respective team perform to its optimum potential; investing in a membership would enhance productivity, efficiency, and knowledge within [company name]’s product marketing set-up, and help both myself and my peers to accomplish our goals at the organization.

Product Marketing Alliance’s membership plans continue to receive critical acclaim and have been given the seal of approval from distinguished, global brands, including Google, Facebook, HubSpot, Deliveroo, and Microsoft. They’re a popular choice for product marketers in search of high-quality, expert material.

Memberships include diverse content, exclusive to subscribers, and these resources are updated regularly:

  • Exclusive content (written by PMMs from orgs like Uber, Zuora, Unbounce, and more)
  • Framework and templates (40+ covering all the essential areas)
  • 250+ PMM slide decks
  • Access to PMM mentors (from brands like Apple, IBM, and Amazon)
  • 200+ hours’ of specialist video content (again, by huge, global companies)

And a ton more.

Product Marketing Alliance also offers training to PMMs, in the form of Product Marketing Core, a sought-after accreditation amongst practitioners within the industry. Investing in a plan would offer [company name] with the opportunity to enroll our product marketers in the course at a discounted rate, enhance the team’s credentials, and stay one step ahead of our competitors.

The membership plan also includes a collection of templates and frameworks. Not only would these resources save the team invaluable time and improve overall productivity, but [company name] would also be safe in the knowledge we’re using tools thoroughly tested by respected leaders in the field.

While there are other memberships available, I’ve researched the alternatives, and taking key factors such as features and price into account, Product Marketing Alliance’s membership offers exceptional value for money - it’s by far the stand-out candidate.

Here’s just one of their reviews:

“The Product Marketing Alliance has been a game-changer for me. I have access to the membership, events, mentors, and certifications. The membership brings tremendous value to my career and I am so lucky to be a part of this community.”

I wholeheartedly believe a Product Marketing Alliance membership would equip [company name] with the quintessential knowledge needed to differentiate our products from our competitors, and given its highly-competitive pricing, I believe this would be a shrewd investment.

I’d be delighted to discuss this opportunity with you in further detail. In the meantime, you can find more details about what’s included, as well as price plans here. Let me know if there’s anything else you need from me at this stage.


[Your name]