Competitive Intelligence Trends 2020 explores the what, why, when, and how of CI, as we lift the lid on how to cut through the noise, leave your rivals in your wake, and claim the PMM perch as your own.
Competitive intel is worth its weight in gold and in sponsorship with Kompyte, we’ve brought a wealth of insights to the table; positives and pain points, tips and tribulations - these and a whole lot more are waiting for you, right here, right now. 👇
You’ll find the answers to all your burning questions, including:
❓ Who owns competitor intel?
🤔 Which teams support CI most?
⏰ How long are PMMs spending per week on the process?
✅ What are the favored research methods?
💰 How much is being spent by key stakeholders?
🤝 How do teams collaborate?
Add to that, we’ve uncovered an influx of eye-catching insights, such as…
- Most product marketers (76.5%) get their CI insights from reading press releases and media mentions.
- Just 2.2% of people said a specialist competitor intel team is in place at their company.
- 13% of product marketers don’t have a competitor intel tool at their disposal.
We’ve even included recommendations for competitor intel tools, as well as CI tips from Associate Product Marketers to VPs of Product Marketing. It’s all here waiting for you.