Positioning & messaging

Nowadays, people don’t particularly care about shiny sales pages, or clever marketing campaigns, they don’t want to talk to salespeople, they want one thing: To start using your product....

Amid last week's magic, we weren’t surprised to see our Slack community continuing to contribute a wealth of awesome PMM material, so, let’s check out a selection of the questions posed....

Getting your messaging and positioning right is essential to winning in crowded and/or fast-growing markets markets. Tune in to this webinar to learn why it’s important to take the guesswork out of your messaging and positioning....

Brands are living beings; they breathe, feed, age, and sometimes vanish with time if not provided the care they need to flourish. What make a brand a living being is the customers; how they connect with the brand emotionally, and how they perceive and understand what it represents of values....

During his recent AMA, Yoni Solomon, G2's Director of Product Marketing, outlined how product marketers specifically can navigate the COVID-19 disruption....

We caught up with well-known positioning and messaging maestro Andy Raskin about the secret sauce behind his success, the difference between narrative positioning and descriptive positioning, the importance of getting CEOs bought in, and more....

You're always fighting to be heard in this very, very noisy environment. So I think people really have to try something different. And that's what narrative design and strategic narratives do."...

Recently, I’ve even had conversations with product marketing leaders that have shifted to referring to the role as “portfolio marketing”, which encompasses product, industry, and solutions....

Our first party applications are building for the future of social VR experiences. Over the last three years, we've had the opportunity to work with products that are designed to push forward Facebook's mission to give people the power to build communities and bring the world closer together....

Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don’t....

“At its core, your brand promise should define your entire business and touch every aspect of your company.”...

When your field is defined by every product imaginable, in every industry there is, does a “typical” toolset even exist? And if it does, what is it?...

We caught up with Liza Collin, Market Readiness Director at Visma, a couple of weeks before Liza presents at the Product Marketing Summit in London to chat about her journey into the world of product marketing....

We’ve covered everything from how to get buy-in, key components to keep in mind, examples of the bad, and nine templates to help you shape the good....

Each outlet brings opportunities, but each opportunity comes with style barriers because what works in-app won’t necessarily sell on social. So, to help you hit your targets, here we’ll explain how you can optimise your words for each platform...