Rebecca Geraghty

Before you walk into your next job negotiation, or even take a call with a recruiter, read through the 2020 Salary Report to arm yourself with intel in 2021....

This year's State of Product Marketing Report kept me thinking long after I read it. Here are my takeaways, distilled down to two categories: key numbers and core skills with calls to action for each....

On my first day at a new startup I remember the CEO rushing up to me to exclaim: “You’re finally here! We have so much to do!” Totally different from any CEO interaction I’d had before, this got me thinking. I started to wonder about this C Suite’s views of product marketing....

I was browsing through forums on the Sales Enablement Society’s website recently when one thread stuck out to me. It mentioned “roasting a prospect’s pain points” as a sales tactic — making them laugh at a common frustration, and opening the door to a conversation....

When your field is defined by every product imaginable, in every industry there is, does a “typical” toolset even exist? And if it does, what is it?...

Takeaways from the first-ever "State of Product Marketing Report” surveying 600+ product marketers - looking at key insights and questions it raises for us in the field....

How Starbucks Nailed Product Marketing with the “Reserve Roastery”...

Speakers from Spotify, Uber, LinkedIn, Microsoft and more weighed in on the state of product marketing today....

Want to know a secret trick to product marketing? Acting as a translation layer between your product and the rest of the world....