Go-to-Market

Here at PMA, we know how transformative the right template can be and we’ve decided to put together a catch-all template to get this meeting malarkey sorted out once and for all. So what does a great meeting template require?...

Holly Watson, Director of Product Marketing at Sprinklr and our very own PMA ambassador takes a deep dive with us into the world of product launches - how variable they can be, how she and her team prepare for them, and more....

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Strategies for a successful post-launch campaign. Let’s have a look at the key strategies you can follow for a successful post-launch campaign....

Sometimes, you have to sit back and smell the roses and realize how lucky we are to be part of such an engaged and helpful online community of product marketers. We’ve got some cracking answers to some of your most burning questions, so feast your eyes on the wealth of knowledge and advice below....

Learn more Enjoyed this video? Why not check out some related reading 👇 Disruptive GTM strategies for exponential growthExecuting an effective go-to-market strategy is...

At PMA, we like to think we know our community pretty well. We want to get into the minds of Product Marketers and understand what provides them with the most professional satisfaction (spoiler alert: you’ve got a lot of great things in common with one another)....

Product and feature launches are one of the best opportunities for a PMM to flex every muscle in their armory. Here I’ll take you through best practice for nailing the process pre-launch, mid-launch, and post-launch....

Mary Sheehan, Senior Product Marketing Manager at Adobe, lifted the lid on the approaches companies adopt when launching a new product, whether they’re big or small....

Establishing a link between marketing, sales, and the product team is hard enough. But for the work you do in that regard to really pay off in the long term, you need to keep those connections current over long periods of time....

Whether you’re bringing a brand new product to market or tweaking something you’ve already got validating assumptions early, iteratively, and accurately can make or break your success....

Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer....

It’s no secret product marketers arguably engage with most departments daily, and that contact can be tough to keep on top of. Here are 24 of the best collaboration tools for PMMs....

There are trees that drop needles that make it impossible for other plants around them to grow. The point isn’t to kill the flora, I’m just fascinated by the idea that we can create conditions that make it possible for things to thrive....

Content is king, blah blah blah. I honestly feel that content is half of the equation when it comes to product marketing. How you promote your written pieces play a huge role in getting traffic to your website and reaching your audience. But that’s a story for a different day....