Product Marketing Alliance
Log in Membership
Membership
What’s included

All you need to succeed

Templates & frameworks
Product marketing learning paths
Exclusive content
Mentorship programs
Product marketing toolkits
Members-only events
OnDemand presentations
PMMfixx+
Membership plans

Pick your path

Individual membership
Team membership
Take a peek inside

A taste of what’s to come

Membership live demo
PMMfixx
Positioning template
Business case template
B2B user persona template
30-60-90 day plan
PMM Packs
Why pick PMA?

See what our members say

Membership reviews
Membership case studies
Membership referrals
Resources
Content hub

Unlimited resources on tap

Articles
Guides
eBooks
Podcasts
Webinars
PMM books
PMMfixx
Interview series

Coming soon
Create & contribute
Research & reports

Industry insights from us

State of Product Marketing Leadership
State of Product Marketing
PMM Salary Survey
PMM Among the C-suite
PMM Tools of Choice
Top 100 PMM Influencers
What is product marketing?
Sales Enablement Landscape
Competitive Intelligence Trends
All reports
Guides

Brush up on the essentials

Product marketing framework
Product marketing
Research
Competitive intelligence
Pricing
OKRs
Personas
Positioning
Messaging
Sales enablement
Go-to-Market
Best of the rest

Highlights from the site

New to product marketing?
Masters of Product Marketing
PMM Tech Stack
Salary calculator
Newsletter
Elevate PMM
PMA Pulse
Press resources
Product Marketing Awards
PMA Store
Certification
Product Marketing Core

The A to Z of PMM essentials

PMM Certified: OnDemand
Live & online [Part-time]
Live & online [Full-time]
PMM Certified: Teams
PMMC live demo
Why PMMs ❤️ PMMC
PMA vs Pragmatic
PMA vs Sirius
Case studies
View all Core
Masters Certified

Get certified in any PMM skill

Narrative Design Certified
Segmentation Certified
Personas Certified
Customer Advisory Board
Positioning Certified
Competitive Intelligence Certified
Sales Enablement Certified
Go-to-Market Certified
View all masters
PMM Leadership Certified

The ultimate roadmap for PMM leaders

PMM Certified Leadership
Product Marketing Enterprise
PMM Certified: Teams
All PMM courses
PMM Academy

Individual & org-wide options

All PMM courses
Scholar Program
Talent Program
PMM Hired
Certification Journey
Events
Digital

What’s going on, online?

Product Marketing Festival
Developer Marketing Summit
Product Marketing Clubhouse
PMM Talks
PMMnow
In-person

Events all over the world

PMM Summits
PMM Meetups
Catch-up

Never miss a beat

Customer Marketing Summit
Masters of PMM
Product Marketing Awards
PMM Off-Piste
Product Marketing Rendezvous
See all upcoming events

Plan your calendar 👇

All events
All courses
About
The basics

Our journey & how to reach us

Mission
Contact
Partner with us
Press resources
Case studies
Our people

AKA the building blocks of PMA

PMA team
Meet the ambassadors
Become an ambassador
Experts in Residence
PMA Founding Members
Get involved

Get your name published

Get the media guide
Community partnerships
PMA Pulse
Product Marketing Awards
Create & contribute
Quick links

Our bread & butter

Slack community
PMA Consult
Get certified
Membership
Product marketing framework
Articles
All reports
Jobs
Community
What's new?
x close
Nothing to display...
or view by:
Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs
27 January 2021 13 min read

The art of not launching a product

Membership content | Product Marketing | Go-to-Market
Paul Lenser

Paul Lenser

Read More

Product Marketing Alliance icon

Become a member to see the rest

Certain pieces of content are only available to PMA members and you’ve landed on one of them. To access tonnes of articles like this and more, get yourself signed up.

Subscribe now Learn more

Already a member? Awsome Sign in

Product Marketing Alliance icon

Get product marketing certified.

PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned.

Get certified

Written by:

Paul Lenser

Paul Lenser

Product Marketing Manager at Sprout Social.

Read More

Get product marketing insights


More in Membership content

  • How to align product marketing with your company objectives

    9 Jun 2021 – 10 min read

  • How to build products that meet customer needs

    2 Jun 2021 – 15 min read

  • Value propositions that sell

    26 May 2021 – 18 min read

See all 69 posts →
Product Marketing Alliance icon Product Marketing Alliance
—
The art of not launching a product
Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.
ABOUT
  • Contribute
  • Media Guide
  • Ambassadors
  • Mission
RESOURCES
  • Podcasts
  • Reports
  • PMM tools
  • AMAs
GENERAL
  • PMM Certification
  • Events
  • Membership
  • Community
Learn
Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis