Members-only Pricing How product marketers should approach pricing | Dan Balcauski, Product Tranquility On this week's episode, host Mark Assini spoke to Dan Balcauski, Principal Consultant at Product Tranquility where they discuss all things pricing....
Members-only Pricing Unpacking price localization - and why it's awesome for your pricing strategy Price localization is an alternative pricing method used by companies with clients spanning different regions and countries. It’s widely recognized as a means of attracting prospective customers and increasing revenue....
Members-only Competitive Intelligence How competitive pricing intelligence can increase revenue No-one likes talking about money, least of all your competitors. In this article, we go through how you can gather competitive pricing intelligence to optimize your product marketing strategy....
Members-only Pricing What is prestige product pricing? This article explores topics around prestige product pricing including what it is, why it's important for PMMs, and how to use it successfully....
Members-only Pricing How to price a product for growth and profitability [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 How to price a product (with selling price formula)Overpricing your...
Members-only Pricing A pricing and packaging roadmap for revenue growth [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 Pricing and packaging strategy: How to get it rightWhen you layer...
Members-only How product marketers can influence pricing [Video] Axel Kirstetter presents a deep dive into how product marketers can influence pricing strategies and gain a seat at the pricing table....
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Pricing A collection of resources to help product marketers build, refine, and maintain their product pricing strategies. Articles, reports, eBooks, guides, videos, templates, and more....
Members-only Pricing | OnDemand If only you could find a goldmine of learnings on pricing for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Product Marketing Rewind | Vol. 1 Hit the rewind button and relive some of our most content-rich, informative, action-led talks, handpicked and packaged in this handy eBook for your reading pleasure....
Members-only Putting A Tag On It: The Product Pricing Playbook Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....
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