Competitive Intelligence

Jake Godgart, Sr. Product Marketing Manager at Rapid 7 will discuss how you can gather and leverage intelligence to drive action across your org from sales, marketing, product, and all the way to C-suite....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

Crayon won the coveted position of Competitive Intelligence Tool Leader in the inaugural edition of PMA Pulse. PMA Pulse is the definitive, annual say on which tools product marketers cannot live without....

Brought to you in sponsorship with Kompyte, our brand-new report Competitive Intelligence Trends 2020 delves into the detail of competitor intel, and as usual, the results blew our socks clean off....

Learn more Enjoyed this video? Why not check out some related reading 👇 How to craft KPIs for a killer competitive program“Does anybody...

Learn more Enjoyed this video? Why not check out some related reading 👇 What is Competitive Intelligence? Complete CI GuideCrush your next competitive intelligence...

"Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."...

Doing a consistent market analysis is pivotal to discovering, capturing, and growing market share. Accelerate your GTM with actionable market signals and immediate feedback on performance to outperform competitors, and surpass your targets....

Join two leading product marketing and CI practitioners to learn how they are using CI to make a major impact on their organizations. They'll answer all of your burning questions about competitive intelligence in this live AMA....

Whether you’re bringing a brand new product to market or tweaking something you’ve already got validating assumptions early, iteratively, and accurately can make or break your success....

It’s no secret product marketers arguably engage with most departments daily, and that contact can be tough to keep on top of. Here are 24 of the best collaboration tools for PMMs....

‘First Principle Ideation’ is a method of inquiry that seeks to uncover novel solutions to existing problems by breaking them down to their most fundamental parts. The term comes from an ancient philosophy called “first principles.”...

Keeping an eye or spying on competition is important because they do also have a good understanding of the market (which in turn helps you with half of the job) and help you position your product better....

When your field is defined by every product imaginable, in every industry there is, does a “typical” toolset even exist? And if it does, what is it?...

Whatever your product, whatever your industry, whatever your market, every business’ end goal is inevitably sales. As a product marketer though, there are only so many places you can be and things you can do at once, which is why a solid sales enablement tool is integral....