Competitive Intelligence

Despite the ubiquity of data available online, the challenge of fully harnessing it still lies. This ebook provides actionable and hands-on guidance into the world of market analysis and competitive research for product marketing practitioners....

Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers....

Jake Godgart, Sr. Product Marketing Manager at Rapid 7 will discuss how you can gather and leverage intelligence to drive action across your org from sales, marketing, product, and all the way to C-suite....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

Crayon won the coveted position of Competitive Intelligence Tool Leader in the inaugural edition of PMA Pulse. PMA Pulse is the definitive, annual say on which tools product marketers cannot live without....

Brought to you in sponsorship with Kompyte, our brand-new report Competitive Intelligence Trends 2020 delves into the detail of competitor intel, and as usual, the results blew our socks clean off....

Learn more Enjoyed this video? Why not check out some related reading 👇 How to craft KPIs for a killer competitive program“Does anybody...

Learn more Enjoyed this video? Why not check out some related reading 👇 What is Competitive Intelligence? Complete CI GuideCrush your next competitive intelligence...

"Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."...

Doing a consistent market analysis is pivotal to discovering, capturing, and growing market share. Accelerate your GTM with actionable market signals and immediate feedback on performance to outperform competitors, and surpass your targets....

Join two leading product marketing and CI practitioners to learn how they are using CI to make a major impact on their organizations. They'll answer all of your burning questions about competitive intelligence in this live AMA....

Most product marketers understand the important role competitive intelligence (CI) plays in developing a strong go-to-market (GTM) and ongoing marketing strategy. However, the work you put into competitive analysis may not be reaching all of the right people...

Our world is changing rapidly. Across industries and markets, there are shifts beyond our control, some we might not even know about. Not having the right information can be detrimental to your best laid plans....

Whether you’re bringing a brand new product to market or tweaking something you’ve already got validating assumptions early, iteratively, and accurately can make or break your success....

It’s no secret product marketers arguably engage with most departments daily, and that contact can be tough to keep on top of. Here are 24 of the best collaboration tools for PMMs....