8 July 2020 13 min read How to craft KPIs for a killer competitive program Membership content Nikhil Dhingra "Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."(...) Written by: Nikhil Dhingra PMM leader with a decade of experience at various tech startups and Fortune 500 companies (Salesforce, Apigee/Google Cloud, ServiceTitan). B2B, SaaS, mobile, APIs, home services, big data/IoT. Get product marketing insights By submitting I agree to the privacy policy Website Subscribe