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Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs
8 July 2020 13 min read

How to craft KPIs for a killer competitive program

Membership content | Product Marketing | Competitive Intelligence
Nikhil Dhingra

Nikhil Dhingra

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Written by:

Nikhil Dhingra

Nikhil Dhingra

PMM leader with a decade of experience at various tech startups and Fortune 500 companies (Salesforce, Apigee/Google Cloud, ServiceTitan). B2B, SaaS, mobile, APIs, home services, big data/IoT.

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How to craft KPIs for a killer competitive program
Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.
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