Podcasts

I think PMMs are the best-suited people to start their own companies because the role is naturally a catch-all in the middle of the strategy of how a product is going to market and making sure that it is growing....

You're always fighting to be heard in this very, very noisy environment. So I think people really have to try something different. And that's what narrative design and strategic narratives do."...

We spoke to Podium's Product Marketing Manager and our newly appointed PMA Ambassador, Steven Pelham, about the difference between in-house and agency product marketing......

In episode 11 of our Insider series, we caught up with Karim Zuhri, Global Head of Product Marketing and Product Research at SafetyCulture, about the ins and outs of his role, how he kickstarted his career in product marketing......

"25% of marketing budget is wasted, it gets no ROI. 80% of new consumer product launches fail. If 25% of our budget's being wasted and 80% of new product launches fail, then clearly something is broken, something's not right."...

In episode 10 of the show, we caught up with Jeff Curie, Principal at The Curie Point, about everything from what drew him into the product marketing industry to the problems most CEOs face....

We take a deep dive into customer segmentation with Unbounce's Director of Product Marketing, Tamara Grominsky. From processes to filters to influencing the roadmap to reviewing to reporting, this show's jam-packed with tonnes of action-led takeaways....

As part of our ongoing mission to speak to 50 PMMs and learn about how they got into the industry, what their days look like and who they interact with most, we spoke to Linda Wang, Senior Product Marketing Manager over at Teachers Pay Teachers....

We caught up with SurveyMonkey's Director of Product Marketing, Sarah Din, about everything from a day in the life of her shoes to what skills she thinks PMMs need to nail first....

We caught up with Liza Collin, Market Readiness Director at Visma, a couple of weeks before Liza presents at the Product Marketing Summit in London to chat about her journey into the world of product marketing....

We caught up with Elizabeth Brigham, Head of Product Marketing (Software) at Morningstar, a couple of weeks after Elizabeth scooped the Product Marketing Leader of the Year title at the annual Product Marketing Awards to chat about her journey into the world of product marketing....

In episode two of the ‘Product Marketing Insider’ series we are chatting to Div Manickam who’s leads product marketing at Dell Boomi....