Members-only Metrics & OKRs Craft your metrics for a competitive program [video] Learn more Enjoyed this video? Why not check out some related reading 👇 How to craft KPIs for a killer competitive program“Does anybody...
Members-only Metrics & OKRs If you’re only looking back, you’ll miss your competition passing you by They say hindsight is 20/20, which is excellent when it comes to learning from our mistakes, but what if we had the right glasses to make our foresight 20/20? Wouldn't that be much more valuable? What if you could anticipate, identify, and seize on the opportunity before anyone else?...
Members-only Podcasts Product Marketing Life [podcast]: JD Prater Head of Product Marketing at Quora, and PMA ambassador, JD Prater chats with us about all things OKRs, sharing his top tips on setting the right objectives and measuring their success....
Members-only Metrics & OKRs How to reduce customer churn No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....
Members-only How to beat customer churn and improve retention Churn is one metric that pulls no punches in telling you how your business is doing, it is the hard fact indicator on whether your customers love your product/service or not....
Members-only Competitive Intelligence How to craft KPIs for a killer competitive program "Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it's somewhat of an echo chamber that we have to prove our value."...
Members-only Customer & Market Research How to make NPS an essential experience metric in B2B Since the introduction of the NPS there’s a constant debate is it good, or is it bad, even worth nothing? And to be honest, I understand both points of views, moreover, I completely understand why it has a bad rep....
Members-only The ultimate list of collaboration tools for product marketers Product marketers arguably touch more departments than most day-to-day, that we know, but all that contact can be tough to keep on top of without a little help...enter this list....
Members-only 5 recommended roadmapping tools for product marketers Whether you’re managing one product or five, knowing what’s on the horizon the next day, week, month and quarter is critical in ensuring everyone - both in and out of your direct team - is aligned with your goals and aware of their responsibilities....
Members-only An intro to product marketing OKRs eBook We love equipping product marketers with wicked resources to take them to the top of the tree - and beyond. But what’s the point of exhausting yourself and your team, if you don’t know how to track your success?...
Members-only Improving conversion by adding steps to checkout [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 Improving conversion (and LTV) by adding steps to checkoutHere at Bespoke...
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Metric & OKRs learning path Continue your professional development with this 5-week metrics program....
Members-only Metrics & OKRs | OnDemand So you want to upskill in metrics & OKRs? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only PMM metrics that matter Whether you’re just tracking a launch, working with a longer sales cycle, or managing up-sell and cross-sell, measurement can be daunting....
Members-only Product marketing metrics & OKRs Metrics and OKRs are the foundation of proving the value product marketers provide to organizations, customers, and internal teams. Find out more....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only State of Product Marketing Metrics 2023 survey Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....
Members-only Week 1: An into to OKRs First, let's take a look into what OKRs are with this eBook, covering all bases, Go-to-Market, sales enablement, lead/demand-gen, product adoption & more, and answering key questions like......
Members-only Week 2: Picking the metrics that matter Learn from leading product marketers at orgs like Adobe and Boomi on how they adopted and implemented the OKRs that really matter + why they're so important....
Members-only Week 3: Connecting OKRs to strategy From the data your CEO *really* cares about to OKR dashboards that deliver business-wide buy-in, here's how to connect OKRs to organizational strategies....
Members-only Week 4: Competitive intelligence metrics From why they're important and common pitfalls, to program pillars and KPIs used, we explore the ins + outs of creating a competitive program with KPIs....
Members-only Week 5: Sales enablement metrics We dive deep into the metrics you need to be implementing to measure your sellers and sales enablement success, and align performance + expectations....
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