Members-only How can product marketers collaborate within their organization? Holly Watson, Director of Product Marketing at Sprinklr, offered her expertise to clarify the nuts and bolts of collaboration within an organization....
Members-only Product marketing questions week #50 It was very much a case of ‘business as usual’, last week, as we continued to mind map an Avante-Garde approach for the ever-growing legion of product marketers in the world....
Members-only Top tools to support messaging and onboarding Messaging and onboarding are vital in the world of product marketing. Which is why we've taken the time to put together a list of tools you can use to make life easier. Check 'em out....
Members-only Uncover the tools of the trade with the PMM Tech Stack It’s a royal pain in the backside when you have a job to do but aren’t equipped with adequate resources to do what you’ve gotta do. So, we pitched in, got our hands dirty, and created the PMM Tech Stack, a directory designed to give PMMs access to an array of tools to complete tasks with aplomb....
Members-only Begin your product marketing journey with the PMA Scholar Program We’ve said time and again how awesome a career in product marketing is. Our PMA Scholar Program equips new and existing PMMs with skills to prosper....
Members-only Product marketing questions week #47 Amid last week's magic, we weren’t surprised to see our Slack community continuing to contribute a wealth of awesome PMM material, so, let’s check out a selection of the questions posed....
Members-only Product marketing questions week #46 Hot on the heels of #PMMfest, we kept the ball running with the launch of Product Marketing: Core [Live & Online]. Let’s check out the topics and trends from the Slack community during last week....
Members-only Careers 90+ product marketing tips Product marketing is like life itself - the more you live it, the more you learn, and the better equipped you become to pass on invaluable lessons to others. Enter our PMA ambassadors, global PMMs with a whole host of experience across a range of industries....
Members-only Certifications Product Marketing Core's gone live and online! The PMA team is always digging deeper for new ways to deliver the best, and nothing but the best for product marketers. Introducing our latest offering: Product Marketing: Core [Live + Online]....
Members-only Customer & Market Research The A to Z of market research Ever wonder why companies obsess over market research? We explain what it is, it’s importance, and how it can be used to blow the competition out of the water....
Members-only Product marketing questions week #41 In line with the launch of our streaming platform PMMfixx, product marketers posted their questions in our Slack community. Here’s a few of the hot topics....
Members-only How to test internal assumptions Whether you’re bringing a brand new product to market or tweaking something you’ve already got validating assumptions early, iteratively, and accurately can make or break your success....
Members-only Customer Marketing The what, why and how of customer and market feedback Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....
Members-only Best practices when engaging with the C-Suite when you are engaging with C-suite, you want to be getting the most of your conversations. To help you do just that, Merill Corporation's VP of Product Marketing, Axel Kirstetter, took some time out to answer any questions on the topic....
Members-only How product marketers can navigate the challenge of COVID-19 During his recent AMA, Yoni Solomon, G2's Director of Product Marketing, outlined how product marketers specifically can navigate the COVID-19 disruption....
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