Lawrence Chapman

We get bombarded with a whole host of requests from practitioners keen to learn how we have such an engaged online Slack community, with 10,000+ members. So, Richard King, CEO & Founder here at PMA, sat down for an AMA and shared some of the secrets of his success....

Surveys are often used by PMMs to get invaluable feedback from customers to fine-tune and tweak products to stay one step ahead of their competition. Here are the best free survey tools on the market that won’t break your bank account....

We caught up with Lemax’s Product Marketing Lead, Igor Kranjcec, who told us why he decided to switch jobs to become the first product marketer at a travel company in the midst of a global pandemic, his advice for PMMs considering moving to a company as their first PMM, and a whole lot more....

Head of Product Marketing at Farfetch, Eve Brill, shares with us how she transitioned over to a role in product marketing, top tips for prospective PMMs, plus much more....

Knowledge is power - it’s cliche but it’s true. Here are the tools fellow product marketers use to keep a system and everyone’s sanity in place....

Our Product Marketing Awards 2020 is the opportunity for PMMs to get the recognition and acclaim they deserve, and after receiving nominations in their droves, we’ve whittled our way through the nominees and formed a list of lucky finalists....

We spoke to Martin Aguinis, Head of Global Marketing for Flutter, at Google, about scaling campaigns and reaching the all-important 99%....

No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....

Here’s a selection of just some of the best tools on the market you can use to elevate your email marketing, each of which have been approved by PMA....

A mission statement outlines the objectives and values of a solo practitioner, small business, or a large-scale organization. It focuses on the goal, product, and services, as well as which segment of the market it’ll hone its attention to....

Training sessions aren’t reserved exclusively for the run-up to launch. They can - and should - be used all-year-round to ensure all your hard work is front of mind, and people are continually refreshed on how to use assets...

The relationship between product marketing and product serves as a differentiating factor between PMMs and the rest of the marketing team and it’s often considered we understand what makes product teams ‘tick’....

Mary Sheehan, Senior Product Marketing Manager at Adobe, lifted the lid on the approaches companies adopt when launching a new product, whether they’re big or small....

With a whole host of enthralling insights on the PMA site, as well as the first steps towards the Sales Enablement Landscape Report 2020, we’ve headed into this week with a spring in our step. So, without further ado, let’s check out the ever-impressive contributions from the Slack community....

The importance of narrative design is becoming increasingly recognized, with Marcus Andrews, HubSpot's Product Marketing Group Lead, predicting narrative design could potentially replace product positioning....