Lawrence Chapman

This week on Product Marketing Insider we’re joined by Beth Bourg, Director of PMM at Appify. She shares insights from her 20-year career in marketing including similarities and differences in being a PMM at companies big and small, her view on the PM-PMM relationship, her top tips, and more....

Farhan Manjiyani, Technical Product Marketing Manager at Rev.com, got PMM certified with Product Marketing Core: OnDemand after hearing about the course in our Slack community....

Just 18-days have elapsed since we said sayonara to 2020, and we’re already filling our PMM diary with events that’ll shake the product marketing community to the core. And last week, the Slack community shared pearls of PMM wisdom that are too good to pass up. Check it out....

PMA 500 member Elisa Lippincott checked out Product Marketing Core on our website; bowled over by the features and level of tuition on offer, she secured her spot and is now officially certified....

Christian Chapman, National Sales Manager at Juzo UK, was made aware of Product Marketing Certified: Core after consulting with a member of the PMA team. He decided that PMMC could solidify the company’s offering for the NHS and private health care providers....

In the first Product Marketing Insider podcast of 2021, we spoke toNina Seth, Dir. of PMM at Blue Yonder. She shares her journey into the role, insights into working as a PMM at Blue Yonder, advice for new and aspiring PMMs, and heaps more....

When she enrolled in the live and online version of Product Marketing Core, Molly Jaggers was between companies and on the lookout for her initial breakthrough into the product marketing sector. This prompted her to get certified and improve her understanding of the area....

Finding yourself looking for the elusive blanket approach, as far as product marketing strategies is concerned? If you’ve fallen into this trap, backtrack, rethink, and evaluate your approach, because every PMM team has considered methods to suit their own style, in their search for success....

The pandemic has crippled a host of thriving industries, but how has COVID-19 affected product marketing? Has this had an impact on how much PMMs are earning? We sought answers to the question in our 2020 Product Marketing Salary Survey....

Last year, we celebrated the success of the Top 50 Product Marketing Influencers, an ensemble of PMM enthusiasts who’d left their mark on the field. Fast forward 12-months and we’ve upped the ante, highlighting the mammoth efforts of 100 PMMs....

On Product Marketing Insider this week we met Loren Elia, Director of PMM at Honeybook to take a deep dive into the world of product marketing, what it looks like at her company, how she got into the role, her hopes for the future, top three skills, and more....

From day dot, our mission’s been to increase awareness of the product marketing role. But, before we could do this, we first had to understand what C-suiters already knew about PMMs....

In this episode of Product Marketing Insider, we were joined by Greg Davis, an experienced PMM formerly of Gusto. We discussed his diverse career, how the teams he worked with changed based on the org, the perfect PMM scope, his passion for product, and heaps more....

Sales are the be-all and end-all at any company. With 2021 almost here, check out 21 sales enablement tools to unlock your sales potential....

It’s always nice when people make a habit of delivering quality consistently, don’t you think? That’s certainly the case in our Slack community, where week in, week out, product marketers continue to contribute invaluable insights to their PMM peers....