Promoted Posts

When your field is defined by every product imaginable, in every industry there is, does a “typical” toolset even exist? And if it does, what is it?...

Whether you’re managing one product or five, knowing what’s on the horizon the next day, week, month and quarter is critical in ensuring everyone - both in and out of your direct team - is aligned with your goals and aware of their responsibilities....

We might be in the run-up to the festive season but us product marketers aren’t slowing down one bit and in true PMM style, there’s a real mix of questions and answers in this week’s round-up....

If you’ve got some burning questions about customer case studies and sales enablement, this week’s round-up is for you. From interview ideas, outreach templates and training tips, we’ve covered it all and more....

In our ‘Product Marketing Insider’ series, we chatted with Shirin Shahin who has a lot of experience bringing products to market at larger enterprise companies like Constant Contact and Brightcove....

Speakers from Spotify, Uber, LinkedIn, Microsoft and more weighed in on the state of product marketing today....

A product marketing manager needs to understand a product back to front then communicate these elements to their users. This is not the job of traditional marketers or product managers, instead it needs to rest within a single function at a company....

Adding content as an author to PMA is easy as we provide a powerful visual editor with familiar formatting options, as well as the ability to seamlessly add dynamic content....