Members-only Metrics & OKRs Focusing on the One Metric That Matters: A guide for product marketers Let's be honest – as product marketers, we're drowning in data. Every click, view, and interaction is quantified, creating a sea of data that we must navigate. Amidst this data deluge, a beacon of clarity emerges: the One Metric That Matters....
Members-only Customer Retention How to calculate your customer retention rate and increase it Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long....
Members-only SaaS How to simplify product measurement with a North Star Metric Marketers are taught to measure everything. But in a world where we have data from all angles, selecting the right performance indicators is key....
Members-only Metrics & OKRs How to showcase the ROI of product marketing Discover how to convey the value and ROI of product marketing to gain support and buy-in from key stakeholders throughout your company....
Members-only Metrics & OKRs Bolster the value of product marketing by leaning into these key insights Momentive's VP of Product Marketing lifts the lid on how product marketers can use meaningful metrics to demonstrate their impact on specific business results....
Members-only Visualizing success: How effective data visualizations can drive action Is your data not engaging your team or shareholders? Is it hurting your ability to deliver valuable insights? Look no further than the power of effective data visualizations....
Members-only Metrics & OKRs How to leverage Net Promoter Score (NPS) in marketing Leveraging NPS helps you (A) get closer to customers (B) benchmark your business against the competition and (C) understand how your products are perceived - including deficiencies in the current setup....
Members-only Membership content Propelling growth: Leveraging product marketing as a strategic function to achieve target OKRs In this article, we'll be diving into the realm of product marketing, examining its strategic functions, and exploring how we can leverage it to achieve OKRs....
Members-only Metrics & OKRs Total addressable market (TAM): Why it's important, and how to calculate it In this blog post, I’ll guide you through the importance of total addressable market (TAM) analysis in product marketing within the healthcare software realm....
Members-only Metrics & OKRs Product launch metrics you and your team can't ignore As product marketers, it’s our responsibility to bring together cross-functional teams and ensure that everyone is aligned on key metrics and goals. Without clear metrics and goals, it can be difficult to determine the success of a product launch....
Members-only Membership content Data-driven storytelling that actually resonates Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....
Members-only Survey State of Product Marketing Metrics 2023 survey Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....
Members-only Customer & Market Research Qualitative vs quantitative research: What's the difference? Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....
Members-only Podcasts Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media Host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media, with the pair discussing how product marketers can work cross-functionally to establish product marketing OKRs....
Members-only Articles How to choose the right KPIs for your A/B tests A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments....
Members-only An intro to product marketing OKRs eBook We love equipping product marketers with wicked resources to take them to the top of the tree - and beyond. But what’s the point of exhausting yourself and your team, if you don’t know how to track your success?...
Members-only Improving conversion by adding steps to checkout [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 Improving conversion (and LTV) by adding steps to checkoutHere at Bespoke...
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Metric & OKRs learning path Continue your professional development with this 5-week metrics program....
Members-only Metrics & OKRs | OnDemand So you want to upskill in metrics & OKRs? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only PMM metrics that matter Whether you’re just tracking a launch, working with a longer sales cycle, or managing up-sell and cross-sell, measurement can be daunting....
Members-only Product marketing metrics & OKRs Metrics and OKRs are the foundation of proving the value product marketers provide to organizations, customers, and internal teams. Find out more....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only State of Product Marketing Metrics 2023 survey Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....
Members-only Week 1: An into to OKRs First, let's take a look into what OKRs are with this eBook, covering all bases, Go-to-Market, sales enablement, lead/demand-gen, product adoption & more, and answering key questions like......
Members-only Week 2: Picking the metrics that matter Learn from leading product marketers at orgs like Adobe and Boomi on how they adopted and implemented the OKRs that really matter + why they're so important....
Members-only Week 3: Connecting OKRs to strategy From the data your CEO *really* cares about to OKR dashboards that deliver business-wide buy-in, here's how to connect OKRs to organizational strategies....
Members-only Week 4: Competitive intelligence metrics From why they're important and common pitfalls, to program pillars and KPIs used, we explore the ins + outs of creating a competitive program with KPIs....
Members-only Week 5: Sales enablement metrics We dive deep into the metrics you need to be implementing to measure your sellers and sales enablement success, and align performance + expectations....
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