Positioning & messaging

Great email marketing content that converts prospects will help you get your business to higher heights. In this article, we are going to see how to create better email content using these simple yet effective tips....

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy....

In this article, I’ll explain three of the main competitors; the hordes, the giant, and the ghost, and walk you through how to position your products or services for maximum impact, with examples from my experiences not only competing but winning....

Blogging is more than just sharing company news, events, or updates with your users. When it’s done properly, it can elevate you to thought-leader status and establish your service as the authority in your industry....

In this article, we'll explore how to optimize your messaging and positioning techniques, and common mistakes to avoid....

If you don't have messaging and positioning clearly defined, selling your product to your target market will be challenging. This raises the question: how long should you spend creating messaging and positioning?...

Learn more Enjoyed this video? Why not check out some related reading 👇 What is positioning? | The complete guideA market positioning strategy is a...

An important question that is consistently asked within the product marketing community is, how can we improve the user experience for our target audience? In this article, we will touch on a few key points surrounding the role that messaging has on user onboarding...

Here's how to write impactful sales content, and avoid common mistakes in sales writing. Learn more about the techniques of sales writing here....

How can you create behavior-driven customer messaging for your SaaS company? In a previous interview with Jane Portman, Co-Founder at Userlist, she shared with us the most important events we need to take into consideration when emailing our customers....

An internal resource used to influence the way a product, service, or brand is positioned to potential customers....

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

Learn more Enjoyed this video? Why not check out some related reading 👇 A practical guide to creating a winning positioning and messaging strategyThroughout...

It’s more about what someone can do with the product than it is about what the product actually does....

Mark Assini connects his two biggest passions to take a look at what we can learn from the Marvel Universe through the lens of a product marketer....