Positioning & messaging

Pedro Bojikian, Director of Product Marketing at Microsoft, shares his storytelling advice. Learn how to create sticky narratives with these top tips....

Mikey and Esther have an awesome conversation, where they discuss visual storytelling, product keynotes, and the importance of a holistic approach to messaging. Esther also shares a refreshing outlook on what she anticipates for product marketers in 2023...

A structured approach for developing a clear and compelling value proposition, ensuring your product stands out in the market....

In this episode of Product Marketing Life, host Mark Assini is joined by Andrew Hatfield. They discuss all things message-market fit and it's important for product marketers to perfect....

Conversion Copywriter Myra Ahmed outlines and provides solutions to conversion obstacles that prevent your prospects from converting....

The latest addition to your eBook library, ‘Get the message: Your ticket to compelling product messaging’, focuses on a skill you and every product marketer has to master: product messaging....

A variety of both internal and external research questions to help you craft a value proposition....

A value proposition communicates succinctly and convincingly how your product or service will benefit your customer, why they should trust you, and why...

With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics....

Learn more Enjoyed this video? Why not check out some related reading 👇 How feedback leads to more effective, data-driven marketing messagesIn this article,...

Make a mark with your next round of messaging....

This article challenges the current view of the effectiveness of brand purpose and shows that consumers care about what you sell and how interested and engaged they are with your brand....

In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. for a riveting and insightful discussion on product messaging....

Sign up for our Messaging Certified: Masters course to learn everything you need about successful product positioning from leading experts....

With sales and marketing teams continuing to use in-app messaging to engage with their customers, this prompts two questions: A) Why is it useful, and B) Why is it important?...