Positioning & messaging

Effective product positioning is crucial for differentiating your offering and influencing purchase decisions. It establishes your product's value and gives customers a reason to choose it over alternatives....

Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Messaging? - Your Complete GuideMake a mark with...

Our value proposition framework is a template we've created that's designed to help marketers define the unique value of a product or service....

Learn more Enjoyed this video? Why not check out some related reading 👇 How to differentiate a productIn the early days of B2B software,...

Hey, I’m Inbar Yagur, Director of Content and Product Marketing at Lusha. I'm excited to share our recent repositioning initiative. I’ll talk about what prompted this strategy shift and walk you through a framework to use when it’s time to reposition your brand or product....

Discover why thought leadership is the key to reaching beyond technical audiences and driving Web3 product adoption....

Product-market fit is irrelevant if you don't get your messaging right. Find out how to leverage the power of message-market fit....

Learn how to communicate your idea and ensure your product stands out from the crowd with Laura Foster's 8-step product naming process....

Hi, everyone! I'm Dana, part of the product marketing team at Workiva. Today, we'll be discussing five tips to take your messaging to the next level....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

So many companies talk the talk, but unlike John Travolta and Samuel L Jackson, they do not walk the walk. Are they a Royale with Cheese? No, they are more like the 99c menu. Barely satisfactory when it comes to demonstrating value....

Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....

This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....

When marketers rely less on paid distribution channels and focus more on creating quality content for organic growth, an obvious question looms: Who should create content, and ultimately, who should own it?...

Our brand positioning strategy framework is a vital tool we've developed to help define how your brand or product is perceived in the market....